Chasing the hype or understanding clients?

Good day community!

For a long time I was exactly like many of us right now. Every time a new AI tool dropped, I’d jump on it immediately. New prompting trick? Tried it. Shiny new platform? Signed up the same day. I was constantly chasing the next hype, thinking that the latest tech would be the thing that finally moved the needle.

But I was wrong. I found a tweet yesterday that made me feel stupid. In Spanish, it said something like this:

“The real business isn’t in the hype of every new AI tool. It’s in truly understanding the customer’s problem, often better than they understand it themselves.”

This tweet made it clear: AI gives us incredibly powerful tools, but figuring out what each business actually needs, what pain is keeping their customers up at night, and how to solve it in a meaningful way, that part is still deeply human work.

So I want to slow down. Less chasing shiny objects, more deep conversations with customers. Less “what’s the newest AI trick?” and more “what problem are we actually trying to solve here?”

Would love to hear from you, are you also trying to stay grounded in the customer problem while still using AI? Or are you still riding the hype wave like I was?

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