Your audience isn’t scrolling through LinkedIn hoping to be sold to.
So the second your post feels like a pitch… …Is the same second they scroll right past it.
That's why LinkedIn posts that generate the most leads never look like a pitch…
They look like client stories or case study breakdowns.
But in reality, they’re a pitch.
The sales process is there, it’s just hidden.
This works so well because when you don’t realize you’re in the sales process, you STAY in the sales process by consuming the content.
So while the rookies keep exposing their pitch by posting CTAs, promises, and discounts that everyone ignores…
You’ll be camouflaging your pitch inside content formats your audience is interested in reading.
Anyway, enough chatter, let’s talk about how you can do this right now to get leads for your next LinkedIn post…
Let’s say you have a case study. Here’s the format you want to use for the post:
1. Problem Framing:
→ Share their ‘before-state’ on bottlenecks & pain-points before working with you.
2. Journey:
→ Describe what led them to try your AI service and the limiting beliefs they held beforehand.
3. Outcome:
→ Lay out the results after working with you and include the timeframe delivered.
4. Contrast:
→ Highlight their life before vs after.
When your audience scrolls through LinkedIn, this post just feels like a story worth listening to…
But in reality, it’s a mini VSL to generate leads.
Being pitched brings awareness of being sold to…
But a testimonial-turned-story fuels the desire to work with you.
The best LinkedIn content sells without selling.
When you hide the sales process, they’ll walk right into it.
I hope this helps,
Dan 🤝