Why You Need a VSL · Agency World

Harry Clark

Aug '24 • General 🌎

Why You Need a VSL

In the modern era of 2024, having VSL’s is a necessity.

We live in a day & age where people would much rather consume content through video format instead of text.

So why aren't you taking advantage of VSL's?

Especially a multi step VSL funnel…

Where you can leverage a VSL for opt-ins…

And gather the leads contact information…

And with that contact information, there's infinite things you can do with it.

Phoning
Conversational AI
Email list
Free resources

Get creative. It can take an average of 7-8 points of contact to have someone know, like and trust you, and therefore landing the sale.

Don't underestimate follow ups too. We’ve had leads in the pipeline and had months and months of follow ups, and eventually you're so persistent and they sign with you. Some even have stated if you put that much effort into following up with us, they know you'll put that much effort into helping them now they are signed.

Within these VLS you're going to not only want a script, but you will want a structure within the VSL which has proven us insane results consistently.

Your ideal VSL structure will follow like this:

15-30 second hook
1-2 minute education/body
30-45 second CTA

And of course making sure that there's professional editing on top of the VSL.

The VSL should be engaging and clearly state how you can help your Ideal Customer Profile (ICP), and convince them to move onto the next stage within your funnel.

The VSL should allow you to add your personality and give yourself an opportunity to come across as authentic while being educational and proving value.

Highlight the benefits of what you have to offer and what you can solve for your potential client. You should aim to use their emotions against them, and no not in a bad way.

People buy with emotion and justify with logic.

So if your VSL can connect with your viewers emotionally through things such as storytelling, you can increase the likelihood of them taking action.

Always remember the aim of your VSL is to make the viewer take a certain action whether it's making a purchase, booking a consultation or signing up to a webinar.

Using the opt in can allow you to put workflows in place regardless of the outcome afterwards, once you have their details, it's up to you. If they don’t schedule an online call, you phone them up and try to book them on.

If you want a webinar, you simply have workflow reminders + extra resources.

The same can be done once somebody books into your calendar.

If you want to see my VSL thats converting well, drop 'VSL'

2 comments