Why cold emailing isn’t delivering the results you want

(and it costs 0$ to implement)

1. Your subject line is everything

Your subject line is what hooks the reader into reading your email, just as I did with this post. In a red ocea, you need to stand out.

2.Personalization is key.

I was always stuck with around 1% reply rates until I personalized my emails. I really dug into learning what the company’s pain points were and finding my ICP and really targeting the company. I was able to grow to around 5-8% reply rates because of this.

3.Keep it short.

No one has the time of day to really dig into your email, they will just scan it. Keep your email short and simple so you don’t waste the persons time because they were not searching for your email, they don’t got the time for you, keep it simple and get to the point.

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