Jul 30 • General 🌎
Trust = 💵💵💵
Want to book more sales calls?
Your prospects won’t take action if they don’t trust you.
That’s why you need to understand Google’s 7-11-4 Rule for building trust and converting strangers into hot buyers:
Your prospects must consume:
✅ 7 hours of your content
✅ Across 11different touchpoints
✅ Across 4 different platforms/locations
Sounds like a lot? Here’s how to make it easy 👇
🔁 Start with long-form YouTube content
Create content that speaks directly to your ICP, solving their problems and fulfilling their desires + create BOF content which is all about social proof (case studies - client interviews - testimonials)
↘️ Then repurpose it into:
• Shorts (IG - X - TikTok - YT Shorts - Threads)
• Tweets
• LinkedIn posts
• Emails & Newsletter Content
• FB content
• Even sales assets to send them to your prospects before the call
More trust = more calls = more clients 💰
Simple strategy, massive impact.
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Trust = 💵💵💵
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