We can only reach out to:
- People who know us (Warm)
- People who don’t know us (Cold)
And we can reach them:
- One-to-one (1-1)
- One to many (1-∞)
Now we combine this and we get The Core Four:
- 1-1 Warm = Warm Outreach
- 1-∞ Warm = Posting Free Content
- 1-1 Cold = Cold Outreach
- 1-∞ Cold = Paid Ads
There is nothing more than this, really
So my suggestion is to do it in this order:
- Warm Outreach → Posting Content → Cold Outreach → Running Ads
There you go, now you don’t need to overthink this ever again
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