should i start my b2b campaigns in certain states?

Hey guys i have only ever ran ads locally, im looking to start running ads now strictly b2b, niched down. I think i did it once with not so great results compared to local, im guessing thats normal, i also didnt spend a ton. But yes just figured i would ask, should i add interests? Or just as long as its open af, with keywords in copy and creative, meta will find it themselves. Thankyou!

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