Need Help - Dilemma · Agency World

Jun '24 (edited) • General 🌎

Need Help - Dilemma

Basically:

I run an SMMA - I previously was doing just buyers agents, but recently have also included mortgage brokers (reasoning - if your buying a house you NEED a mortgage broker/lender)

Agency profile:

Started Jan 2024

Currently 4 clients

My model?

Comission Based (20% of closed deal)

1.5K startup fee

Period 3-4 Months

So far, with my recent pivot to mortgage brokers

In 2-3 weeks, ihave been able to generate 11leads (all answering a 7+ question quiz, eg - what's your income, what's your target price for home, etc)

I have also been booking these leads into the broker's calendar.

***BUT***

After speaking witht the broker, he said that on these appointments, these leads have not been the highest quality - NOT BECAUSE THEY DIDNT WANT A LOAN - But because they wouldnt be able to qualify, eg - income too low, alreay in debt etc.

NOW

my question is....

DO i now pivot into the normal smma business model, where i gurantee X ammount of appointments in X Days?

even in lead qualiy isnt the best?

Initially my goal was to start with commission, get as many companies under my belt - and then when I can guarantee a certain amount of leads, I can then pivot into a normal smma business model (not commission)