Lead Form Campaign SOP Full Guide🤟

Hey agency owners hope you all are doing well and day by day getting closer to your dream.

so in this post I will give you a detailed Lead Form Campaign SOP. I have been using this for my 5 clients and getting I very good results. hope you all will like it.

STEP 1: Campaign Level

1. Create a Campaign

2. Objective: Lead Generation

3. Add Campaign Name

4. Campaign Budget Optimisation: ON

5. Add Daily Budget

6. Campaign big strategy: Lowest Cost

STEP 2: Adset Level

Recommendation: Add 3 - 5 Adsets with different interests/targeting groups per Adset.

1. Add Adset Name

2. Lead Method: Instant Forms

3. Choose the Facebook Page. a. If it asks you to accept Facebook's Lead Ads Terms, just accept it

4. Custom Audience: Empty

5. Locations: People living in this location a. Add address/location.

b. Min 10 miles/16 km 6. Age: 18 - 65+ (recommended)

7. Gender: All genders (recommended)

8. Detailed Targeting: Add Interests here

9. Detailed targeting expansion: ON

10.Languages: Empty

11.Connections: All people

12.Placements: Automatic placements

13.Optimisation and delivery: Leads

STEP 3: Ad Level

Recommendation: Use 3 different designs of ad creatives. The Best combinations are Group picture, Candid picture and Ad+Text.

1. Add Ad Name

2. Select the correct Instagram account(if any)

3. Format: Single image or video

4. Ad Creative:

a. Add media

b. Add Primary text

c. Add Headline

d. Add Description

e. Add Website URL

f. Call to action: Choose Get Offer or Learn More

g. Tracking: Website events

i. Make sure the correct Pixel is selected.

STEP 4: Instant Form

1. Create Form

2. Add Form Name

3. Form Type: More Volume

4. Intro:

a. Background Image: Use the image from your ad

b. Greetings: Empty

5. Questions:

a. Custom questions: Empty

b. Prefill questions:

c. Add Email field

d. Add Full name field

e. Add Phone number field

f. Add City field (optional)

6. Link text: Empty

7. Custom disclaimer: Empty

8. Completion:

a. Headline: Thanks, you're all set.

b. Description:

c. Someone from our team will follow up with you within 24 hours!

d. Or call (xxx) xxx-xxxx to talk with one of our amazing team members directly!

e. Call-to-action button: Call Business

f. Call-to action text: Call Us Now!

g. Phone number: Insert Call Tracking number (if any)

h. Done

Now you are all set to prints money for your client and please do not use stock high quality images on the creative I have tested they are not that effective and try to get the owner in the image. Hope you all will love this.

Example:

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