Cold emails tips -- do not sound like AI :)

Hey guys

I've been struggling a lot to send cold emails at scale that DO NOT sound like AI. Prospects can smell it in half a second, and the second they do, you're dead. Seems like a lot of people here have faced the same issue here to grow their agency...

I spent some time working on it and it seems i have the magical formula now! Here are simple practical tips. Hopefully it's helpful 😀

1. Be a little imperfect. Perfect grammar read as automated now. Instead, use short sentences (e.g. mgmt for management). Use lowercase when natural. The slightly rough version outperforms the polished one.

2. Don't use the full company name. What's worst than semeone telling you "I love your work at Apple Computer, Inc" (I swear I saw that..). Instead, use tools to casualize names (via a Claude Skill for example)

3. Kill every corporate signal ."I hope this email finds you well." "We are a leading provider of...". All of it screams template. Cut it. Real people don't talk like a press release :)

4. Avoid vague and fluffy sentences. "We help companies grow" sounds like AI. "We got 23 booked calls for a 4 ppl agency in 6 weeks" sounds like a human. Being specific is being credible

I hope this helps. If anything is unclear, let me know :)

Cheers and wishing you success for your agencies!

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Cold emails tips -- do not sound like AI :)