Cold Calls!!!!
It took me 28 days of cold calling to book my first meeting. Here’s the one change that fixed it: I stopped opening with “Hi, is now a bad time?” and started with a specific observation about their business in the first 7 seconds. Booked rate went from ~1% to something I wasn’t embarrassed by. If cold calling is your bottleneck right now, drop your current opener below and I’ll tell you what I’d change.
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2 comments
Caleb Amador
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Cold Calls!!!!