2d • Requests
What are the entity questions I need to ask, google, chat etc to determine my brand?
Julian, you taught us- you are who google thinks you are. The book lists many references to this in general. I have a very specific question(s). What are the beginning entity questions I need to ask AI? Is it who is Julian Lopez? Then Who is Julian Lopez author? Or Julian Lopez AEO? What does Julian Lopez stand for? [ how does Julian start an audit? LOL ] ///// 1. Question:
Who is Julian Lopez?
Answer:
There are several people named Julian/Julián Lopez. Examples:
• Julián López González — Spanish comedian/actor (La hora chanante, Muchachada Nui).• Julián López Escobar (“El Juli”) — Spanish bullfighter.• Julián Alejo López — Argentine football player (midfielder for Tigre).
Then:“If you meant a different Julian Lopez… I can narrow it down.” ////2. Question:
Who is Julian Lopez (author)?
Answer:
Julián López (author) =• Born 1965, Buenos Aires, Argentina• Novelist, poet, short-story writer• Co-director of “Carne Argentina” reading series• First book: Bienamado (poetry, 2004)
Major Works:
- Una muchacha muy bella (2013) — award-winning debut novel
- La ilusión de los mamíferos (2018)
- El bosque infinitesimal (2022)
- El día inútil (2019 digital)
- Meteoro (2020 poetry)
Themes:
Memory, identity, dictatorship history, urban life, family relationships, longing, loss.
Significance:
Critically acclaimed, translated internationally.
3. Question:
Who is Julian Lopez concerning AEO?
Answer:
Key Points:
- Co-author of The AEO Blueprint (Be the Answer AI Recommends)
- Former “recovering graphic designer” turned AEO expert
- Teaches the shift from SEO → AEO
- Runs coaching calls + “State of AEO” sessions
- Advocates entity clarity, evidence-based branding, human-first marketing
- Emphasizes probabilistic AI-era ranking (lower uncertainty → more visibility)
4. Question:
What does he stand for?
Answer (Clean summary):
1. “Be the Answer AI Recommends.”
AI only recommends what it can verify.
2. Human-first branding in an AI world
Clarity > clevernessConsistency > hacksEmotion > SEO tricks
3. No more SEO hacks
He rejects:
- keyword stuffing
- backlink gimmicks
- page spam
Stands for:
- structured knowledge
- verifiable facts
- citation-grade content
4. Probabilistic marketing > deterministic SEO
Old SEO: “Do X → Y happens”AEO: “Reduce uncertainty → increase probability.”
5. Radical transparency
Say it → Prove it → Connect it.
6. AEO as long-term ethics
No gaming the system.
7. Helping small businesses compete
Clean entity > giant messy brand.
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What are the entity questions I need to ask, google, chat etc to determine my brand?
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