I have created a customGPT that evaluates and scores the SEO, EEAT and AEO strength of a website. It takes you through a number of steps in which it asks you to feed it the data it needs in order to do this properly. If you don't have access to some of these data (you need to download some from the google search console, google analytics, an SEO tool such as Semrush, Ahrefs or Ubersuggest) it allows you to tell it the data are not available. But this will of course diminish the reliability of it's result. I'm sharing it here with the community to: 1. Be useful to as many people as possible 2. Hoping to get constructive and useful feedback that will allow me to make it (even) better All I ask in exchange is that you don't use it for clients based in the Benelux (for those who don't know EU well enough, that stands for Belgium, The Netherlands and Luxemburg), as this is my home turf. https://chatgpt.com/g/g-691aec376f9c8191a888168db25936a5-x8-aeo-seo-diagnostic-gpt Very curious to read your views on it.

Lately I’ve been watching a funny pattern in our AEO conversations. Someone gets picked up by an AI engine (awesome moment, cue the small victory dance)… and then the discussion immediately splits into two camps: Camp 1: “See? Schema’s optional.” Camp 2: “Quick — cover the whole site in JSON-LD before the engines notice!” It’s like we’ve collectively decided schema is the answer… without stopping to ask what problem we’re even trying to solve. Here’s the reality check: Early AI mentions are the digital equivalent of a polite nod — not a long-term relationship. AI engines are still in their “sure, bring whatever, I’m not picky” era. But give it time — systems mature, rules tighten, and suddenly the slob phase is over. If your content structure is wobbly and your entities don’t line up, dumping schema everywhere is basically putting lipstick on a website with an identity crisis. Schema isn’t magic. It’s not a shortcut. And it’s definitely not Flex Seal for SEO. It’s annotation. The wiring — not the blueprint. So before we crown schema as the savior, maybe we should ask: Are we using schema strategically… or just because it feels like the easiest lever to pull? Because when the engines start grading more strictly — and they will — the sites with thoughtful structure, clean entities, and intentional markup are the ones that will stand up straight. Everyone else? They’ll be untangling JSON like Christmas lights. Curious to hear others: Are we leaning too hard on markup because it’s measurable… and avoiding the deeper architectural work?

During the last day Perry said that giving away a mindmap is a great lead magnet. What do you think about the one I had AI create? Feel free to use it.... but not in good old Belgium please.

Is LLM.txt worth having on your site or a total waste of time. I want to take the right steps for myself and my clients, but also don't want unnecessary cruft on my sites and server.

When I use Perry’s AEO Report Generator GPT, in the report it says things such as: "Because live testing of each query in each system is outside scope, we infer likely visibility from available signals (entity mentions, metadata, schema, backlinks, content depth). "We will create a set of 15-20 strategic customer queries (see next section) and for each query estimate where ... appears (e.g., first answer, second, third, mentioned, or absent)." "Assume target 1000 search volume" etc... Won't that cause prospects you share this type of report with to easily dismiss it, as it is not based on real data but an accumulation of assumptions that they might/will doubt? Or am I missing something?