How to actually use reddit for your business (from a Reddit Veteran) · AEO

How to actually use reddit for your business (from a Reddit Veteran)

This AMA (Ask Me Anything), led by a Reddit marketing veteran from OGS Media, highlights the unique nature of Reddit as a platform that requires a different approach than traditional social media. The key to success on Reddit lies in authentic engagement, community understanding, and long-term relationship-building, rather than short-term promotions or ROI-focused tactics.

Key Takeaways:

Biggest Mistake Brands Make:

Brands often treat Reddit as just another marketing channel, focusing on ROI rather than understanding the platform’s culture and community dynamics.
Success on Reddit requires understanding how subreddits function as unique communities with their own rules and expectations.

Why Traditional Social Media Strategies Fail:

Reddit is more about engaging in conversations than promoting products.

Unlike platforms like Facebook or LinkedIn, Reddit is not a megaphone for brand exposure but a place for meaningful interaction and problem-solving.

Do’s and Don’ts for Reddit Success:

Do: Become a genuine Redditor, engage authentically, and build relationships.

Don’t: Hand Reddit to marketing teams focused on short-term metrics like clicks and conversions.

Timeframe for Success:

Meaningful impact on Reddit typically takes 6–12 months of consistent, authentic engagement.
Some brands see results in as little as 3 months, especially with strategic content placement.

Product Promotion:

You don’t sell products on Reddit directly; instead, solve problems and help users.
Mention your product only when it’s a natural solution to a problem they’re facing.

90-Day Strategy for New Brands:

Month 1: Learn the platform, join communities, and immerse in discussions.

Month 2: Start authentic engagement within your industry communities.

Month 3: Develop and strategically time content based on community needs.

Authenticity and Handling Criticism:

Avoid defensiveness or arguments. Respond with human-like empathy and humility.
Apologize when necessary and show willingness to engage as a real person, not just a brand.

Reddit as a Long-Term Investment:

Reddit can become a competitive advantage for brands that build trust and authority over time.
It can influence search visibility, AI responses, and brand reputation in the long run.

Reddit is not a platform for quick wins or short-term marketing campaigns. It’s a place for genuine connection, problem-solving, and community-building. Brands that embrace this approach will see long-term rewards.

Here's the source:

https://www.searchenginejournal.com/ama-reddit-marketing-veteran-shares-what-works-on-platform/557199/

0 comments