How to actually use reddit for your business (from a Reddit Veteran)
This AMA (Ask Me Anything), led by a Reddit marketing veteran from OGS Media, highlights the unique nature of Reddit as a platform that requires a different approach than traditional social media. The key to success on Reddit lies in authentic engagement, community understanding, and long-term relationship-building, rather than short-term promotions or ROI-focused tactics. Key Takeaways: Biggest Mistake Brands Make: - Brands often treat Reddit as just another marketing channel, focusing on ROI rather than understanding the platform’s culture and community dynamics. - Success on Reddit requires understanding how subreddits function as unique communities with their own rules and expectations. Why Traditional Social Media Strategies Fail: - Reddit is more about engaging in conversations than promoting products. - Unlike platforms like Facebook or LinkedIn, Reddit is not a megaphone for brand exposure but a place for meaningful interaction and problem-solving. Do’s and Don’ts for Reddit Success: Do: Become a genuine Redditor, engage authentically, and build relationships. Don’t: Hand Reddit to marketing teams focused on short-term metrics like clicks and conversions. Timeframe for Success: - Meaningful impact on Reddit typically takes 6–12 months of consistent, authentic engagement. - Some brands see results in as little as 3 months, especially with strategic content placement. Product Promotion: - You don’t sell products on Reddit directly; instead, solve problems and help users. - Mention your product only when it’s a natural solution to a problem they’re facing. 90-Day Strategy for New Brands: Month 1: Learn the platform, join communities, and immerse in discussions. Month 2: Start authentic engagement within your industry communities. Month 3: Develop and strategically time content based on community needs. Authenticity and Handling Criticism: - Avoid defensiveness or arguments. Respond with human-like empathy and humility. - Apologize when necessary and show willingness to engage as a real person, not just a brand.