with @David DeCelle @Mike Barrasso 100 households with exactly the same problems, you become even more valuable to your other clients. Watch the full episode here.

So what is a niche... and why do you need one? - A niche is where a specific person meets a specific problem and you guide them to a specific transformation. - Once you know the specific transformation you help people achieve, it becomes much easier to build a list of them... - Ideally, a niche is 3,000 people or smaller. So, comment below, who is your niche?