23h • General discussion
if your CPMs are high, watch this.
CPMs get blamed for bad ad performance more than almost anything else. But in most accounts, CPMs aren’t the real problem — they’re a symptom.
In this video, I break down:
- When CPMs actually matter
- The difference between CPM vs cost per reach
- Why frequency silently destroys performance
- The fastest levers you can pull to lower CPMs
- Why better ads beat “media buying tricks” every time
If you’re seeing:
- Decent CTR but terrible CPC
- Rising costs with no clear explanation
- CPMs that feel “out of your control”
This video will help you diagnose what’s really happening — and what to fix first.
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if your CPMs are high, watch this.
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