Strategic Transition from Brevo to AI + Make Automation
Dear team, I’d like to share an important update regarding our automation infrastructure and the strategic direction I’ve taken to enhance our operational capabilities. After a thorough evaluation, I made the decision to transition away from Brevo (formerly Sendinblue) and adopt a more robust and intelligent automation framework using Artificial Intelligence integrated with Make, a visual automation platform. Why the change? While Brevo has been useful for basic email marketing, it quickly became clear that its limitations in advanced automation, dynamic personalization, and real-time integrations were holding us back. To move forward and meet the increasing complexity of our workflows and communication strategies, I needed a solution that was smarter, more flexible, and scalable. That’s where AI + Make comes in. Why Make and AI? Make (formerly Integromat) is a powerful no-code/low-code automation platform that allows me to build intelligent workflows — connecting APIs, CRMs, web forms, messaging platforms, and more. By integrating AI into these workflows, I can automate tasks that were previously manual, repetitive, or required human judgment. Benefits of the new setup 🔹 Smarter Personalization AI analyzes user data and behavior to generate dynamic, context-aware content across multiple channels — from email and WhatsApp to CRM updates. 🔹 Real-Time Automation Unlike Brevo’s static campaigns, Make allows me to respond to user actions instantly, triggering workflows based on real-time interactions. 🔹 Multi-Channel Coordination I can now orchestrate seamless automation across all platforms, not just email — ensuring consistency and maximizing engagement. 🔹 Complete Flexibility and Control Each automation scenario is tailored to our needs, and I can iterate and scale quickly without the limits of predefined templates. A simple comparison Before (with Brevo): One-size-fits-all campaigns, limited logic, and minimal integration with external systems.