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3 contributions to The AI Report — B2B Launchpad
🧠 Marketing Psychology Hack: The Distance Effect
Your brain processes "tomorrow" differently than "next year" - and smart marketers use this! ✅ Near-term messaging: Get specific "Flash sale TODAY: 50% off winter coats, all sizes available" ✅ Future messaging: Stay abstract "Prepare for ultimate winter comfort and confidence" This is Construal Level Theory in action. When something feels close, our brains want concrete details. When distant, we prefer big-picture benefits. Result? Brands using distance-appropriate language see 15-40% better engagement rates. Try it: Look at your next email campaign. Is your language matching your timeline?
0 likes • Jul '25
This is a confusing post
0 likes • Jul '25
@Keith Engelhardt How do you determine the right ‘distance’ to use in your messaging? Is it just based on time, or do you consider other types of psychological distance?
🧠 MIND-BLOWN MARKETING INSIGHT 🧠
Your brain literally values things MORE when they're complex before becoming simple. While everyone preaches "keep it simple," neuroscience reveals the truth: strategic complexity BEFORE simplicity triggers reward centers in your brain, making products feel more valuable. Think about it: ❌ "Our software is easy to use" (boring) ✅ "Advanced AI algorithms analyze 10,000+ data points in real-time... so all you do is click one button" (powerful!) This is called Processing Fluency Contrast, and it's why: • Tesla talks engineering specs before showing simple summoning • Rolex explains Swiss craftsmanship before elegant time-telling • Apple demos complex tech before "it just works" The secret: Make brains work first, then deliver the "aha!" moment. Your customers' neurons are already wired for this. The question is: will you be first in your industry to use it?
🧠 MIND-BLOWN MARKETING INSIGHT 🧠
0 likes • Jul '25
I think the spirit of this is right, but the framing might be off. It’s not that the brain prefers complexity, it’s that we enjoy the feeling of clarity after a little effort. That contrast is what lights up the reward centers. It’s not about showing how advanced something is, it’s about letting people feel smart when they get it. That aha! moment comes from resolving complexity, not sitting in it. So yeah, challenge the brain, but don’t lose the message in the noise.
🔥 I built a complete AI-powered newsletter system for a client — and I’m giving it away (with full tutorial + workflow)
Over the last few weeks, I worked with a client who wanted to send daily marketing tips to his subscriber list — fully automated. He asked for a system that could: → Pull fresh insights from trusted articles → Turn that into short, human-sounding marketing tips → Personalize the subject line + message → And send everything daily through Gmail → All built inside n8n, using Gemini, Google Sheets, and no paid APIs. So I built it. The system now runs daily, creating expert tips based on live blog inspiration, and sends them automatically via email — without needing to touch anything. It took me dozens of hours, but it works beautifully. Now I’m giving away the entire thing: ✔️ Step-by-step video walkthrough ✔️ Downloadable JSON file ✔️ Advanced prompts + personalization logic ✔️ Custom HTML email layout ✔️ And tips to customize it for your own niche If you want the full setup, just comment newsletter or DM me — and I’ll share everything with you. No pitch. No upsell. Just giving back to the community. Let’s automate smarter — and together. Cheers
1 like • Jul '25
newsletter. Very interested, but I see we both don't have the level required to dm.
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Zaynab Russell
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4points to level up
@zaynab-russell-2793
Hi, I'm Zay. I'm a freelance graphic designer. I want to build my business and transition into offering brand strategy and consultancy.

Active 2d ago
Joined Mar 2, 2025
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