Jun '25 • 💬 General
🧠 Marketing Psychology Hack: The Distance Effect
Your brain processes "tomorrow" differently than "next year" - and smart marketers use this!
✅ Near-term messaging: Get specific "Flash sale TODAY: 50% off winter coats, all sizes available"
✅ Future messaging: Stay abstract
"Prepare for ultimate winter comfort and confidence"
This is Construal Level Theory in action. When something feels close, our brains want concrete details. When distant, we prefer big-picture benefits.
Result? Brands using distance-appropriate language see 15-40% better engagement rates.
Try it: Look at your next email campaign. Is your language matching your timeline?
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🧠 Marketing Psychology Hack: The Distance Effect
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