Here is a list of the changes that stood out last year. Comment below on what yours were. Google introduced AI Mode, and if you want more sales from Maps, you can't just think about rankings—now, your business has to actually show up in those AI answers, or you miss out. Google recently scrapped the Q&A section, and that means you can't rely on random questions or answers showing up for customers—so if Google's AI doesn't get your info right, you risk losing leads before you even get a shot. Vicinity is still a thing. Look, Google cares a LOT more about how close you are to someone searching—and if you're even a little too far, you basically get ignored. So if you're wondering why local leads went quiet, that's a big reason why. Now for something new: If you've been posting on social media, Google's now actually showing those posts on your Profile, which means, if you're sharing offers, news, or testimonials, it could give you a rankings boost you can finally see. And finally if you picked up a weird call asking about your prices, that was actually Google, not a scam. You want to give clear, up-to-date info, because what you say can decide if Google's AI recommends your business to real customers searching near you. What did you notice in 2025?

You can use AI to spot easy wins and fix weak spots in your business, in seconds. Open ChatGPT (or Gemini) and type these, switching in your business type and location: 1. What are the biggest strengths of a [BUSINESS TYPE] in [LOCATION] when it comes to attracting customers through Google? 2. What weaknesses or blind spots would a typical [BUSINESS TYPE] in [LOCATION] have that stop them ranking well or winning customers? 3. What are the easiest ways for a [BUSINESS TYPE] in [LOCATION] to get more high-quality Google reviews without sounding pushy? 4. What keywords would real customers in [LOCATION] use when searching for a reliable [BUSINESS TYPE]? 5. What do customers genuinely value when choosing a [BUSINESS TYPE] in [LOCATION]? And here is my bonus one Bonus: What makes customers come back to a [BUSINESS TYPE] in [LOCATION]?

Google have changed my opening hours to what time they think l am open. I do not have a physical address but l have a 24 answering service, not happy

Hey members 👋 I’ve been holding back some of my best videos — 2–3 months ahead of YouTube. Starting now, you’ll get them FIRST here inside Skool inside the GBP Insider Vault. GO TO CLASSROOM > INSIDER VAULT That means you’ll always know what’s working on Google Business Profiles before anyone else. But I also want to grow this community with the right kind of people — people like you. So here’s something special: 👉 Every new signup now gets a 7-day free trial. That means you can recommend this Insider Vault to a friend (business owner, colleague, client, etc.) and they get instant access — at no risk. ✅ You keep getting the “cream” content before the public. ✅ Your friend gets to try it out free. ✅ Together, we grow a stronger community. I’ll drop the referral link below to make it super easy. Thanks again for being part of this — this is just the start of ranking your business beyond your dreams! – Zane PS. here is one of the many videos never seen on Youtube ...yet

Turn your Doughnut Ring Stats Into New Customers Everyone needs to know what their customers are doing so they can get even more leads. Follow this podcast guide to gain insights on what your customers will respond to when they are looking for your services and products on Google.