First coach I ever paid to work with? I paid $2k up front to learn about Offer Creation. ...And $10k to keep working with him over the next 90 days. Second coach? I paid $2,500 for him to review my copy. Third coach? I paid $7,000 to go to an in-person event and learn about funnels. Another coach? I paid $4,000 to go to 1 dinner and learn about Social Media. In between those coaches I've paid thousands for random programs, and Masterminds. What did I learn over the last year with over $30,000 invested? Well I saw a pattern. I recognized the key traits I needed to embody. All these uber successful people were delusional. In the best kind of way. And I learned how to create offers that sell out every time. Finally, I learned that business is incredibly simple. And the best entrepreneurs are 1 of the following 2 personas: 1. So dumb that they keep business simple by default. 2. So smart that they complicate things, but quickly solve them. And most people are somewhere in between dumb and genius (you guys are closer to genius don't worry) But seriously. That's what gets us. We're complicating things because our brains are too smart to ignore that there are several ways to be successful. But not trained enough to simplify it down to the 1 solution that could make you the biggest entrepreneur in your city. And many of you, like me, wind up investing tens of thousands into courses to try and fix this. Well it's CRAZY to me that these entrepreneurs could sell systems so simple, for so much. That's why I've put everything I know into https://skool.com/playbooks It's the culmination of every successful: - Marketing email - Ad that I've run for Skool games clients - 7-figure offer I've built from scratch - And teams I've brought together to help entrepreneurs scale And it's all inside Playbooks less than your monthly Netflix subscription. But this is where I'm gonna actually pitch you (so feel free to ignore this if you're not looking to invest in anything rn)