How to price your info product · Funnels for Skool

How to price your info product

Since joining skool, I think I've seen just about every money model at work.

I've seen low ticket monthly communities, with upsells for courses.

And high ticket masterminds with downsells for courses.

I've seen $5k courses that promote in person event upsells.

And every type of bonus, urgency, and scarcity.

I've helped both low and high ticket communities win the skool games. In every niche you can imagine.

And 1 of the most important things I've learned in the last 18 months is about pricing.

So here are 6 simple rules I follow when pricing my products:

Information (books, videos, etc) should either be free or cheap
1:1 should be $5k+ and very scarcely accessible as you grow
Never do monthly pricing unless you add new materials/calls/value every month
Super low ticket is the best was to filter leads for your high ticket
Cold leads won't pay $50+ without multiple warm up steps. Price around $9-$30 for entry offers.
The more you charge, the more people value your products.

And a bonus tip, if you're giving calls away with you and you're charging less than $1k, you're devaluing your time.

Hope this helps someone!

Anyone launching a new product? Share it below!

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