A marketing company had the usual landing page: video, signup form, "featured in" logos, a description, a how-it-works section, money-back guarantee, support promise, team bios. The works. They threw almost all of it out. New version: a signup form, a 6-word headline, an 8-word subtitle. Nothing else. Signups went from 1.39% to 13.13%. An 844% increase. Every extra section on an opt-in page is one more reason to think, scroll, hesitate, and leave. More page is not more persuasive. Usually it's just more friction. This is the hardest one for funnel builders to swallow, because we love building. But your opt-in page almost certainly wants fewer sections, not more. Try this: cut your opt-in page down to a headline, a subhead, and the form. Run it for a week against your current one. I'd bet on the stripped version.

We had a book funnel built for my buddy Steve Cassidy's launch. Free-plus-shipping, the whole thing mapped out. Days before launch, the plan changed. Route everything through Amazon instead, to build momentum on the algorithm before the public launch date. That meant scrapping the funnel and rebuilding it in a few days. Single page, sends people to Amazon, they come back after buying to unlock the digital playbook as their bonus. I didn't love losing the work we'd already done. But the goal was never "ship the funnel we planned." The goal was Steve's book doing well. So we rebuilt toward that instead of defending what we'd already built. Tuesday night I got this text from Steve: "We did it! Number one in two categories." #1 in Self-Employment. #1 in Small Business Sales & Selling. Top 10 in Small Business overall. He also told me I made it easy on him. Coming from a guy who spent years as a Navy EOD tech and built a defense company across 13 countries, that landed. If your plan changes on you close to a deadline, that's not the project falling apart. That's just what it looks like sometimes. Stay firm on the goal and flexible in the approach. Keep shipping funnels. 🚀 - James

The future belongs to the ONE PERSON Company... ...the ONE PERSON team... ... the ONE PERSON department... But how do you ACTUALLY use it!?! There's SO much confusion right now, so let me just tell you how WE are using it - today... Monday, Todd & I are revealing everything... Come Join Us LIVE! But let me give you a glimpse of what WE are doing... @Todd Dickerson , my friend & co-founder in ClickFunnels, hasn't written a line of code since summer. here's why. AI got so good that Todd, one of the smartest people I know, realized that writing code by hand became the slowest, least efficient option on the table. ...That happened faster than he expected, and now neither of us can unsee it... So what do you do when you've unlocked that kind of potential? Todd's been: - Building Apps - Running AI Agents - Replacing Workflows ...experimenting with what a real company looks like with AI doing 80-90% of the tasks. And what has "Russell Brunson" been doing!? - Drafting KILLER VSLs - Funnel Hacking LIKE CRAZY - Scripting for YouTube Videos - Mass Skill Development (to end all skills) - Writing Books (multiple) 🫨 - Split Testing ...and that's ONE day of basic AI implementation... Everything is changing SO FAST. And the future BELONGS to the One-Person... ...One-Person who can cut through the 'noise' of what's "best today" ... One-Person who can multiply with AI & systems customized to their needs The Future Belongs To YOU - but only if you're willing to see it... Come and see what we've put together... - Monday through Friday - Starting at 2pm ET / 1pm CT / 12pm MT / 11am PT - 90 Minutes per day