The following factors should be considered when evaluating the appropriate pricing and marketability of the asset: 1. Reason and urgency for the sale – Your motivation and timeline can materially impact pricing. 2. Profile of the prospective buyer – Consider whether the likely buyer is institutional, private, owner-user, or another investor type. 3. Location and submarket – The asset’s specific location, accessibility, surrounding infrastructure, and market fundamentals. 4. Supply and demand – Current and projected supply, vacancy, absorption, and tenant demand for comparable assets. 5. Comparable transactions – What similar assets are trading for in the relevant submarket, including consideration of price per square foot, cap rate, occupancy, condition, and lease rates. Ultimately, pricing should reflect both the asset-specific fundamentals and the current buyer pool, rather than relying solely on broad market averages. All the best with it!