treating this like an instagram caption. Seriously tho! Thinking about doing a paid cohort (sharing the 2M secrets after not doing coaching for almost 1 whole year) OR an in person event…. Not sure what people want. Leave a comment below 👇🏻

This might be the only "motivational" post I write this year. But wanted to share... You've all heard how millionaires often don't dress fancy. (We all see Hormozi as a great example of that) Well here's something I've noticed after speaking to 50+ millionaires in the last 12 months, between my clients, and podcast guests. Most of them are pretty quiet. They're not these loud, boisterous people when the cameras are off. Many of them have a hyper focused, ADHD work ethic. And a lot of them apply that hyper focus to areas outside of work like: - Their diet - The way they dress - And their hobbies But ultimately, they're all different, and they're all pretty quirky. I think every single skool games winner I've met (close to 100 now) is weird. And that's why they're successful. Their ADHD allows them to get a lot done in what looks like chaos to an outsider. Their hyper focus on their business is why their product becomes a brand. And the other little quirks tend to contribute. Like Hormozi wearing the same thing every day...eliminates decision fatigue. They don't judge you for anything besides your work ethic and what you build. So embrace your quirks, create content (and know it's ok to be quiet when the cameras off), and let your crazy brain do what it does best....create✨

After helping brand new copywriters sign clients in weeks, taking some from $0 to $5k, 6k, and even 7k...in a matter of weeks.... I stopped coaching. The real story below.... The only place I do live calls is linked here (but only for people ready to sign clients and learn as they go)

I’ve ghost written close to 500 Skool posts for over 10 communities and helped four communities win the games, leveraging significant amounts of native Skool traffic. So what’s the secret to winning posts? They don’t use fancy words. They just check these three boxes: - They solve a problem - They share something interesting - They have a good hook But if we break it down a bit more: We all know people skim before they read, right? 📖 Because we only want to read something that helps us NOW ⏰ Whether that’s a laugh, inspiration, a resource, or some action steps they can implement to get closer to their goals. (Ideally, you should have a mix of all of those posts) So here are some ground rules to quickly write quality posts: 1. S𝗵𝗼𝗿ter is better (no there’s no perfect length. Could be 20 words or 800…so long you don't say anything twice) 2. 𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 in the hook (don't say “lose weight”. Instead say: “drop 10 pounds in 30 days without giving up your favorite foods”) 3. 𝗚𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲. They need to think: “Perfect, I can use this right now” (notice how this post does all those things) Best part? Now you’ve got a post that can double as an email. People usually scan their emails quickly, looking for what’s urgent or relevant. So aim to keep your hook “scannable” (AKA under 40 characters to optimize for mobile reading). But most important, if this post/email has an objective (even just to get them results) don’t waffle the CTA 🧇 Remember… If no one cares, no one buys. 𝐒𝐨 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐬𝐢𝐦𝐩𝐥𝐞 𝐫𝐮𝐥𝐞𝐬 𝐟𝐨𝐫 𝐂𝐓𝐀𝐬: 1. Make it about them, not you. - Wrong: “Join my paid community here.” - Right: “Want to learn exactly how I did X? I share the step-by-step process here.” 2. Don’t overwhelm people. No one cares about “all 400 guides” in your program. They just want the end result. 3. Add urgency/scarcity. “To guarantee results, I only work with 20 people/mo. 12 spots were taken when I posted the link last night… just saying 😉” 

I’ve helped 3 communities win the Skool games and add $20k+ revenue in a matter of weeks 🏆 I also won the games myself with a high ticket community in August. So what did all these communities have in common? - They all had a clear avatar  - They had a clear pain point they solved. - I marketed the end-result of these communities’ offers  (In ads, sales calls, and content, we didn’t focus on the “process” just the destination) For @Michael Mnatsakanian's offer, we didn’t go and target broke college students from random countries.... Because his offer was for real estate investors, in the US, that were looking to scale. (So we targeted people who were already learning about real estate) For @Atena Pegler, we didn't target local businesses. Her offer helps entrepreneurs built marketing funnels in record time. So we targeted entrepreneurs looking to market their offers at scale. (turns out local coffee joints don’t have much need for funnel hacking) For @Maureen Erokwu, we didn’t target the hustle bros or 18 year old drop-shippers. Her audience wanted to buy a business, and therefore already had some capital on hand. (and then took her free from 0 to 700 members using cold traffic and organic insta content) So we targeted professionals over the age of 25 (with jobs and cash to spend). Your offer comes first though. The best copy in the world can’t sell a bad offer 🙅‍♀️ People buy for 1 of 4 reasons: - To look more beautiful  - To make money - To relieve physical pain - Or for love/relationships Here’s a simple test you can use to see if your offer is tangible enough to scale beyond $20k MRR in the next 30 days like I helped Maureen do: - Is the clients end result measurable ("becoming confident" for example, is NOT measurable, but getting a girlfriend is) - Does your marketing talk about the end result ( not the process)? - Are you targeting a niche group of people?