How to writer BANGER posts on Skool

I’ve ghost written close to 500 Skool posts for over 10 communities and helped four communities win the games, leveraging significant amounts of native Skool traffic.

So what’s the secret to winning posts?

They don’t use fancy words.

They just check these three boxes:

They solve a problem
They share something interesting
They have a good hook

But if we break it down a bit more:

We all know people skim before they read, right? 📖

Because we only want to read something that helps us NOW ⏰

Whether that’s a laugh, inspiration, a resource, or some action steps they can implement to get closer to their goals.

(Ideally, you should have a mix of all of those posts)

So here are some ground rules to quickly write quality posts:

S𝗵𝗼𝗿ter is better (no there’s no perfect length. Could be 20 words or 800…so long you don't say anything twice)
𝗣𝗿𝗼𝗺𝗶𝘀𝗲 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 in the hook (don't say “lose weight”. Instead say: “drop 10 pounds in 30 days without giving up your favorite foods”)
𝗚𝗶𝘃𝗲 𝘁𝗵𝗲𝗺 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲. They need to think: “Perfect, I can use this right now”

(notice how this post does all those things)

Best part?

Now you’ve got a post that can double as an email.

People usually scan their emails quickly, looking for what’s urgent or relevant.

So aim to keep your hook “scannable” (AKA under 40 characters to optimize for mobile reading).

But most important, if this post/email has an objective (even just to get them results) don’t waffle the CTA 🧇

Remember…

If no one cares, no one buys.

𝐒𝐨 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝟑 𝐬𝐢𝐦𝐩𝐥𝐞 𝐫𝐮𝐥𝐞𝐬 𝐟𝐨𝐫 𝐂𝐓𝐀𝐬: