FOMO = Fear Of Missing Out It's the driving force for all sales. It's also a great way to help increase your sales. There's 4 different kinds of FOMO. Scarcity FOMO - Only 3 spots left. Urgency FOMO - Cart closes in 2 days. Sale ends Monday. Exclusivity FOMO - Waitlist gets first dibs. VIP members get first dibs. Inclusivity FOMO - Showcase of who's in already. Do you currently use FOMO in your marketing?

One of the most important skills in building trust and connecting with your audience is learning how to think like they do. 💡 Let’s talk about FEAR—because it’s one of the biggest motivators behind almost every decision people make. ✅ Internal Fears: These are the doubts people have about themselves. • “What if I fail?” • “What if I don’t have what it takes?” • “What if I waste time or money and still don’t see results?” ✅ External Fears: These are fears of things they can’t control. • “Will I be judged if I try this?” • “What if the solution doesn’t work?” • “What if the economy, my schedule, or my health holds me back?” 💬 Now, here’s the key: When you truly understand your audience’s fears, you can speak directly to them and show how YOU can help bridge the gap between where they are and where they want to be. 🎯 ACTION STEP: I want you to spend 5 minutes thinking about your customers’ fears—internal and external. Share one in the comments below and how you could help them overcome it. For example: Fear: “I don’t know if I can stay consistent with a weight loss plan.” Your response: “With this system, you’ll have simple daily steps and a supportive community to help you stay on track.” Let’s brainstorm together—this is how we grow! 🚀 Drop your thoughts below. 👇

Nobody trusts anything anymore. Building trustworthiness & reliability is quite literally your 𝙞𝙣𝙘𝙤𝙢𝙚 𝙞𝙣𝙨𝙪𝙧𝙖𝙣𝙘𝙚.

“Knock downs are NOT knock outs” SO GET YA BUTT UP and GET MOVING!!!

Your business has five key parts: value creation, marketing, sales, value delivery, and finance. Each one plays a vital role, but not all of them will be your bottleneck right now. Your "first domino" is the one area that, when fixed, will have a ripple effect across everything else in your business. So, here's what I'd love to know to help you pinpoint that domino: 1. What are your biggest frustrations right now? Are you struggling to attract customers, close sales, or retain clients? Maybe cash flow or profitability feels tight? 2. What are your current goals? Are you trying to scale, stabilize, or pivot? 3. What does your customer feedback look like? Do they rave about your product or seem indifferent? Are they sticking around or dropping off? 4. What’s your sales and marketing process like? Are you getting enough leads but not converting them, or is it hard to even get attention? 5. How's your time spent? Are you running around fixing problems or proactively growing the business? The more context you share, the clearer we can get on your first domino—and then, we’ll dive into how to knock it over strategically.