When life breaks you, it is because you are ready to be put back together differently. Every piece of you that feels shattered is a piece that will find a new place, a new purpose, a new meaning. Trust that the cracks are where the light gets in. And sometimes, in our brokenness, we find our greatest wholeness. We find the courage to rebuild, to reimagine, to redefine what it means to be strong. You are not broken; you are breaking through.

The B.E.S.T. framework in Russell Brunson’s pain lesson helps marketers understand their audience’s struggles deeply by breaking down their experience into four key areas: 1. B – Behavior: What Did They Do? • What actions did they take in response to their pain? • Example: Did they try multiple diets, buy supplements, or binge-watch motivational content? 2. E – Emotions: What Did They Feel? • What emotions did they experience in that situation? • Example: Did they feel frustrated, hopeless, embarrassed, or desperate for change? 3. S – Situation: What Was Happening? • What circumstances triggered their pain or struggle? • Example: Were they at a doctor’s appointment getting bad news, struggling to fit into old clothes, or feeling exhausted at work? 4. T – Thoughts: What Did They Think? • What internal dialogue were they having? • Example: “I’ll never be able to lose weight.” “Nothing works for me.” “I hate looking at myself in the mirror.” How to Use the B.E.S.T. Framework in Social Media & Marketing To connect with your audience on a deeper level, craft your messaging using this framework. Here’s how: 1. Storytelling in Your Posts (Using B.E.S.T.) Instead of saying: “I help people lose weight with my program,” Use B.E.S.T. to create an emotional connection: 🔹 B (Behavior): “I remember stepping on the scale every morning, only to see the same number staring back at me. I tried every diet, every workout trend, but nothing stuck.” 🔹 E (Emotions): “I felt defeated. I avoided mirrors, dreaded social events, and convinced myself that maybe I was just meant to be this way.” 🔹 S (Situation): “One day, at a family gathering, I overheard someone whisper, ‘She’s let herself go.’ That was my breaking point.” 🔹 T (Thoughts): “I decided enough was enough. I had to find something that actually worked for ME.” 👉 Insert Offer Here: “That’s when I discovered a simple, science-backed way to finally lose weight and feel incredible again. I put everything I learned into my [program/product], and now, I want to share it with you.”

The owl, representing wisdom, intuition, and mystery. The wolf, symbolizing independence, strength, and loyalty. The lion, representing wealth, power, and leadership. The peacock, symbolizing beauty, creativity, and artistic expression. The eagle, representing empowerment, resilience, and vision. The snake, symbolizing transformation, rebirth, and reclaiming power.

In my opinion your origin story is one of the most powerful tools you have for building trust, connection, and authority with your audience. Here’s a tactical roadmap that I use to create and refine my story using the “Brain Dump” method, recording tools, and AI optimization. Keep in mind that HOW YOU DO IT is not important, the KEY IS DOING IT AND GIVING YOUR NETWORK ACCESS TO IT :) Step 1: Preparation - Setting the Stage Before recording, set yourself up for success by focusing on clarity and authenticity. 1. Identify Your Goals: • Why are you telling this story? To inspire, connect, or build credibility? • Tailor your narrative to align with your audience’s interests and pain points. 2. Break Down Your Story into 3 Key Phases: • The Beginning: Who you were before the breakthrough. Share struggles, challenges, or pivotal moments. • The Struggle: The obstacles and failures you faced along the way. Be vulnerable—this is where relatability shines. • The Breakthrough: The transformation, success, or realization that changed everything. Share actionable insights or lessons. Step 2: Brain Dump Method This step helps you speak freely and authentically without overthinking. 1. Find a Quiet Space: • Choose a distraction-free environment where you feel comfortable. 2. Open Loom or Your Preferred Recording Tool: • Loom is ideal for quick, unfiltered recording. Its interface is user-friendly and allows easy playback. 3. Start Talking (No Filter): • Don’t worry about structure or perfection. Speak as if you’re sharing your story with a close friend. • Cover: • Where you started. • The challenges you faced. • The steps you took to overcome them. • Where you are now. • How your transformation can inspire or help your audience. 4. Time Limit: • Aim for 10–15 minutes. You can always trim and refine later. Step 3: AI-Powered Refinement Turn your raw recording into a polished masterpiece. 1. Transcribe Your Recording: • Use AI tools like Otter.ai, Descript, or Loom’s built-in transcription to convert your spoken words into text.

Dark Green means that you have completed 10 or more activities.... once you go dark green for 30 days consecutively you earn the 🔥 by your name :)