Earlier this year I said I was going all-in on building a webinar funnel alongside the book funnel. Actually committing to mastering it properly. This is the first real run of that commitment... Over the last few months, I’ve been refining the thinking behind it, slides, structure, psychology, and sequencing. Everything. Because if this is going to become a core pillar, it has to be built on something deeper than tactics. What I’m sharing in this webinar isn’t recycled content. It’s the foundation I’m building this next phase on. I'll reveal the 3 secrets: 1. How to ethically influence decisions by working with human nature 2. Why being “good at sales” is the wrong target entirely 3. How to operate confidently in a skeptical, oversaturated market without chasing hype. If you’ve been inside this community for a while, you’ve seen the evolution of these ideas. This is the first time they’re being brought together in a structured, live format. There’s something different about being there for the first real moment of something. It’s not polished to death, and it’s not automated. If you want to see how this is actually being built, and step into it alongside me, I’d love to have you there live. We go live on Thursday, 19th February, 6 pm CET. You can sign up here