There are essentially 3 direct ways to increase PROFITS in any given business. -- 1. Increase the flow of new business. This is not just done through one type of marketing. It includes digital, face to face, word of mouth, print promotion, education etc....... -- This also includes your onboarding and sales conversion protocols. It does us no good to create new lead opportunities if we do not process, onboard and convert a high percentage of these opportunities. -- 2. Learn to Retain your your current business longer or increase the lifetime value of each customer. -- If we don't learn to increase retention it will require us to revisit #1 strategy more often meaning you have to start the new lead journey all over again which includes additional costs of money, time and energy. Taking steps to add value of service or products will lead to increasing the value of a longer tenured customer as well. 3. Lastly, the fastest way to increase profits in a business actually does not start with the top line (1. Marketing) -- it's actually found in Lowering Your Overhead. Knowing your numbers, managing expenses and setting guidleines Impacts profits faster than any other strategy. Consistently reviewing stats of business performance, educating yourself on cost factors, tax strategies etc. can pay Major Dividends. Also notice how numbers 1. and 2. both can contribute to lowering your overhead. --- Being more proficient with leads acquired along with consistently onboarding better and retaining customers longer ultimately lowers the costs of acquisition --- Stay Consistent In Refining All 3!

Just listened to one of a 1000 piece puzzle, in which Tom talks about team meeting. As a team of me, I, and myself I've found that the intro time to quiet time is usually me going over what the good Lord has done for me, what I intend this day, and generally straightening out my mind space. This sounds just like a daily team meeting, though on my own. Have you found this to be true in your own endeavors and quiet time?

When and why to hire. Just about halfway through this episode.And the why question has been proposed. Giving me some pretty serious thought as to how I run my business even today, before I hire employees. The systems that I'm building as to why I’mbuilding them and how they will play into my business five years down the road. Specifically, the difference between working for myself and owning a business and to what my end goal is. My question for you all is: when you started your business did you want to work for yourself or did you want to run a business? Did that why follow you, or change and adapt as the rubber hit the road?

Finished the first lesson of business success today. In all honesty, the biggest takeaway is that I am the luckiest man in business. I took none of the right steps, started for the wrong reasons in a 'unknown' location and just sent it. And I made it. Somehow. The market was right and primed for me, there was no competition worthy of competing with, and somehow the cost of doing business was low enough for me to be profitable my first year and every year yet. How did you plan to fail? How did you plan to succeed? How were you just plain lucky?

Just finished, in it's entirety, the mindset success courses. The biggest takeaway, for me, is the mindset of gratitude. I've been implementing goals, quiet time, filling my Coke can, thinking big, and integrity to myself. But the part, that has been at the top of my mind, and acting upon, is the attitude of gratitude. Every time I'm feeling like crap, whenever I walk in to do a sale, when I need to boost my mood before seeing people, I take 30-60 seconds and just list things I'm greatful for. Like Tom said, can't be angry if you're greatful(paraphrasing). How often do you find yourself in a bad mood? How do you turn that frown upside down? I challenge you, next time you're not mentally in it, to take that 60 seconds and just SHOUT(if you're alone) out what you are greatful for.