The Power of an Irresistible NEW PLAN! Ever notice how certain offers seem to effortlessly attract the right people? I discovered this when I posted a simple NEW PLAN on social media last Friday morning: "Can I pay YOU to turn your book into AI tools that help your people?" This Monday morning—just one business day later—I was on a call with a publisher who immediately agreed to promote me to his HUNDREDS of authors, including one with over 1 million followers. This was our first conversation. He also invited me onto his podcast and volunteered to personally introduce me to his authors with the most engaged audiences. It happened so fast it made my head spin. 😵‍💫 **The Meat in the Sales Sandwich** Most businesses make a critical mistake in their marketing. They focus entirely on: 1. Their personality ("Trust me, I'm great!") 2. Their philosophy ("Look how smart I am!") But they're missing the meat of the sandwich—the PLAN. The PLAN is what makes people want your offer without needing to be convinced. As Travis says: "Find out what your audience is fed up with. Give them a new, clearly different and desirable way out." **Why This NEW PLAN Creates Instant Desire** My offer completely reverses what everyone else is doing. Most people approach authors saying: "Pay me and I'll turn your book into AI tools." I flip the script: "I'll pay YOU to turn your book into AI tools." This isn't just a different offer—it's a fundamentally different PLAN that addresses what authors are truly fed up with. **What Authors Currently Face** Authors have brilliant ideas captured in their books, but they're fed up because: - Book sales alone rarely create the financial impact they hoped for - Readers buy their books but don't implement the wisdom inside - Their knowledge is trapped on pages instead of actively helping people - They've hit a ceiling on their impact despite having valuable expertise **What They've Already Tried (and Why It Failed)**

Travis Speegle and I had a lot of fun with the gang that made it to the live call. Here's the recording so you can watch it for the first time if you didn't make it. Or if you were there and wanna watch again, here ya go. Please post your questions and insights below. Enjoy. P.S. - If you missed part one - WATCH PART 1 HERE

I'm happy to send this recording to anyone who wants it, just lemme know. 3 keys to being the CHOOSER in life and business. 1 - CHOOSE your focus, CHOOSE your future. 2 - CHOOSE your customers, CHOOSE your future. 3 - CHOOSE your competition, CHOOSE your future. Sounds simple, but how the hell do we DO it? Outside the Mojo-verse, I've never seen anyone who knows how to do these things as simply as they're laid out in "Make Em Beg to Buy". And I'm 60. I've seen a lot of stuff. The more I do them the way I understand em from Travis, the happier I am. And the more people beg to buy or partner with me. = = = = = I did a little "BE THE CHOOSER" call yesterday with a handful of folks from group here. The people there seemed to like it. And the dudes who were also in Little Rock at SERVE NO MASTER said I didn't bastardize Travis's teachings too badly. 😂 Here's just a bit of what we covered and a few pics from the training. = = = = = Pic 1 - Conflicted minds are CHASING minds. Focused minds are CHOOSING minds. The more clear we are about our old plan and our new plan, the more focused we are. And the better CHOOSERS we are. Of course, the better we can do this for others... the more they beg to buy from us or partner with us. = = = = = Pic 2 - CHASERS and CHOOSERS market for very different reasons. CHASERS market to get picked. CHOOSERS market to pick their customers. This matters because whoever chooses your customers chooses your future. It's not a decision that I'm willing to turn over just because someone has a pulse and a credit card. And it's very rare... maybe never happens... that the very best buyers in any niche beg CHASERS to buy. And great partners, don't beg CHASERS to partner. = = = = = Pic 3 - We've been taught that there are 3 ways to do expert and info businesses. All 3 are based on competing and chasing. We can escape those traps when we understand the escape route. Hint: it's in Chapter 3 of Make Em Beg to Buy from you. I had to read it 4 or 5 times to see what Travis laid out for us there so plainly.