Drop your copy to be reviewed critically and in depth. once it has reach 150 copies, i will create another post for more reviews

I read 'Take Their Money' by Kyle Milligan, and I saw him discuss the WIFM (What's In It For Me) in the headline section. He says that your headline needs to be useful for the reader, which means telling the reader what they will gain by reading this copy, and they need to know that just by reading your headline. Plus, I noticed that in most short emails, there is no WIFM. So my question is: Is WIFM usually for long-form copy? If I make the headline useful for the reader, can I eliminate WIFM element in the copy (especially in short-form emails)?

FIRST AND MOST IMPORTANT: DO NOT CREATE NEW POSTS OR THREADS IN OTHER CHATS ASKING PEOPLE TO SUBMIT THEIR COPY. YOU WILL GET BANNED. WE KEEP THINGS ORGANIZED. From now on, Every Sunday I will create a new post like this and you can submit your copy or outreach in the comments below. Other people will still be able to review it, And you can still leave comments to each other, While we make everything more organized. Here is the template for how you should share your copy: "<type of copy> in <niche>: <link>" Example: 3 Emails in the fitness niche: <link> Here is the template for how you should share your outreach: "<type of outreach>: <link>" Example: Instagram DM outreach: <link> Now share your copy and outreach in the comments below until the end of the week, And make sure you come here to review other people's copy & outreach as well! That's it for this update. Costin.

FIRST AND MOST IMPORTANT: DO NOT CREATE NEW POSTS OR THREADS IN OTHER CHATS ASKING PEOPLE TO SUBMIT THEIR COPY. YOU WILL GET BANNED. WE KEEP THINGS ORGANIZED. From now on, Every Sunday I will create a new post like this and you can submit your copy or outreach in the comments below. Other people will still be able to review it, And you can still leave comments to each other, While we make everything more organized. Here is the template for how you should share your copy: "<type of copy> in <niche>: <link>" Example: 3 Emails in the fitness niche: <link> Here is the template for how you should share your outreach: "<type of outreach>: <link>" Example: Instagram DM outreach: <link> Now share your copy and outreach in the comments below until the end of the week, And make sure you come here to review other people's copy & outreach as well! That's it for this update. Costin. P.S. The previous review thread will be deleted in the next 24 hours.