Hey everyone, I know this is a bit of a longer read, so please grab a coffee and take a quick look—your feedback or advice might genuinely help me (and maybe someone else facing the same wall). Where I'm stuck right now: Over the last few weeks, I’ve been actively reaching out to small business owners, founders, and CEOs on LinkedIn (my linkedin now has crossed 4,600+ connections). But I keep hitting the same polite brick walls: - "We aren't profitable enough for this right now." - "I'm still handling operations myself." - "My systems are already fully automated." - "We already have someone handling this." Even when I try to be specific about what I do, something is still not clicking, and I'm trying to figure out what's missing. What I'm currently offering (My LinkedIn outreach pitch): After taking coaching on being specific, my intro message looks like this: "Hi [Name], with about ten years of operations and admin experience, I support business owners and executives with: - Executive support: inbox, calendar, meeting prep, and daily admin* - Documents: reports, presentations, forms, and trackers in Word, Excel, and Canva* - Client communication: first replies, inquiries, and follow-ups* - Social media: Facebook and Instagram posts, captions, and scheduling* - SOPs and data entry to keep everything running smoothly* I take the routine work off your plate so you can focus on what only you can do. If any of this would help, I’d be glad to have a quick chat 😊" The Dilemma & A Recent Breakthrough: I know I can handle all of the above effortlessly—in fact, I know I have the capacity for more than just basic admin. For instance, I recently built a complete executive travel itinerary and client onboarding form from scratch (shoutout to Erin for the amazing feedback on this!). (Side note: Before this practice assignment, I had zero background in travel planning and didn't think it fit my skill set, but my documentation and operations background translated into it instantly!)

I am a Medical virtual assistant from Kenya with a background in healthcare. I niched down to Women's health but I'm finding it hard to land a first client. I post thrice a week on linkedin, I have warm leads who haven't converted yet. One of my prospects scheduled a call with me, it went well then silence. I followed up though she eventually replied that she had hired on site. Another one is very warm on comment section but gives a one word reply on DM, making it difficult proceeding with the conversation. Where could I be going wrong?

Be honest: If someone asked you “so what do you do?” right now, what would you say? If your answer is “I’m a VA, I do a bit of everything,” I promise you, the conversation ends right there. Here’s the thing most people don’t tell you: specificity builds confidence. The VAs who land clients are not the ones with the longest list of services. They’re the ones who can say ONE thing clearly. So here’s your challenge today: Drop your offer in the comments in one sentence. Who you help, what you help with and, most importantly, what changes for them. 📍 Formula: “I help [who] with [what] so they can [what changes].” 📍 Example: “I help busy coaches with their inbox and calendar so they can spend their time coaching, not scheduling.” And guys, you DO NOT NEED A CLIENT to do this. You’re not describing your past. You’re describing what you’re offering. Pick the one thing you do really well and don’t overthink it. Bonus points: once you’ve posted yours, reply to one other person and tell them what you’d tighten. That’s how we all get sharper. Now it’s your turn. What’s your sentence?