Hey everyone, I know this is a bit of a longer read, so please grab a coffee and take a quick look—your feedback or advice might genuinely help me (and maybe someone else facing the same wall). Where I'm stuck right now: Over the last few weeks, I’ve been actively reaching out to small business owners, founders, and CEOs on LinkedIn (my linkedin now has crossed 4,600+ connections). But I keep hitting the same polite brick walls: - "We aren't profitable enough for this right now." - "I'm still handling operations myself." - "My systems are already fully automated." - "We already have someone handling this." Even when I try to be specific about what I do, something is still not clicking, and I'm trying to figure out what's missing. What I'm currently offering (My LinkedIn outreach pitch): After taking coaching on being specific, my intro message looks like this: "Hi [Name], with about ten years of operations and admin experience, I support business owners and executives with: - Executive support: inbox, calendar, meeting prep, and daily admin* - Documents: reports, presentations, forms, and trackers in Word, Excel, and Canva* - Client communication: first replies, inquiries, and follow-ups* - Social media: Facebook and Instagram posts, captions, and scheduling* - SOPs and data entry to keep everything running smoothly* I take the routine work off your plate so you can focus on what only you can do. If any of this would help, I’d be glad to have a quick chat 😊" The Dilemma & A Recent Breakthrough: I know I can handle all of the above effortlessly—in fact, I know I have the capacity for more than just basic admin. For instance, I recently built a complete executive travel itinerary and client onboarding form from scratch (shoutout to Erin for the amazing feedback on this!). (Side note: Before this practice assignment, I had zero background in travel planning and didn't think it fit my skill set, but my documentation and operations background translated into it instantly!)

Okay, let's be real. How many times have you typed out your rate, stared at it, deleted it, typed it again... and then closed the laptop and went to make a snack instead? Yeah. We've all been there. Here's the thing. Netflix doesn't send you a three-paragraph apology when its price goes up. It just goes, "Hey, your plan's going up. See ya." And THAT is the energy I want you to bring this week. So here's your challenge: ✅ Just starting out? Drop the hourly rate you've calculated (or the one you're working up to). ✅ Already have clients? Drop the rate you're moving to in January. (Yes, January. Right now is the smack dab perfect time to tell them.) Any currency works. Then add one sentence on how it felt to type it. Terrifying? Weirdly empowering? Both? All valid. House rules: no judging, lots of cheering. And if you're not sure your number is right, say so. Somebody in here has been exactly where you are. Bing, bang, boom. Let's see those numbers!

Tell me: what's one thing that went right this week? Don't tell me about the big stuff. The small stuff counts! Maybe you... ✅ Sent your first pitch ✅ Booked a discovery call ✅ Finished a lesson in Start Here ✅ Finally wrote down your rate ✅ Said no to scope creep Post your win below in one or two lines. If it feels tiny, even better; that's where momentum starts! I'll be reading every single one, and a few of them are getting a shout-out in our next live. And remember: YOU. GOT. THIS.

It's spooky season, so let's talk about the scariest thing in your VA business. Not ghosts, not zombies, not even the client who disappears after "send me a proposal"...! I'm talking about that little voice under the bed that whispers right before you hit send: "You're not experienced enough." "Who would pay YOU that much?" "What if you freeze on the call?" "You can't start until you have a contract. And a website. And a perfect portfolio." Does this sound familiar? You're not the only one. I hear these from VAs all the time. Here's the thing most people don't tell you: monsters only look big in the dark. The second you turn the light on and say it out loud, it shrinks to about the size of a hamster. Fear doesn't disappear before you start. It gets smaller AFTER you start. So here's your challenge today: Drag your monster out from under the bed. Drop the ONE limiting belief you catch yourself thinking most, then flip it into a reframe. 📍 Formula: "My monster: [the thought]. My reframe: [what's actually true]." 📍 Example: "My monster: I'm not ready because I've never had a client. My reframe: every VA started with zero clients. I don't need to know everything to get hired. I just need to know how to figure things out." And guys, if you're stuck on the reframe, just post the monster. 🧟 We'll help you slay it. That's what this community is for. Bonus points: reply to one other person with a reframe for THEIR monster. It's always easier to be brave for someone else. Now it's your turn. What's hiding under your bed?

Be honest: If someone asked you “so what do you do?” right now, what would you say? If your answer is “I’m a VA, I do a bit of everything,” I promise you, the conversation ends right there. Here’s the thing most people don’t tell you: specificity builds confidence. The VAs who land clients are not the ones with the longest list of services. They’re the ones who can say ONE thing clearly. So here’s your challenge today: Drop your offer in the comments in one sentence. Who you help, what you help with and, most importantly, what changes for them. 📍 Formula: “I help [who] with [what] so they can [what changes].” 📍 Example: “I help busy coaches with their inbox and calendar so they can spend their time coaching, not scheduling.” And guys, you DO NOT NEED A CLIENT to do this. You’re not describing your past. You’re describing what you’re offering. Pick the one thing you do really well and don’t overthink it. Bonus points: once you’ve posted yours, reply to one other person and tell them what you’d tighten. That’s how we all get sharper. Now it’s your turn. What’s your sentence?