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Owned by Erin

Launch your VA business in 30 days, I've helped 100K+ people get here. Are you next? 💻 https://www.erinbooth.com

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135 contributions to Virtual Assistant Coaching
A quick real-talk & audit request: Hitting walls with founders, small business owners, agency owners, adjusting my pitch!
Hey everyone, I know this is a bit of a longer read, so please grab a coffee and take a quick look—your feedback or advice might genuinely help me (and maybe someone else facing the same wall). Where I'm stuck right now: Over the last few weeks, I’ve been actively reaching out to small business owners, founders, and CEOs on LinkedIn (my linkedin now has crossed 4,600+ connections). But I keep hitting the same polite brick walls: - "We aren't profitable enough for this right now." - "I'm still handling operations myself." - "My systems are already fully automated." - "We already have someone handling this." Even when I try to be specific about what I do, something is still not clicking, and I'm trying to figure out what's missing. What I'm currently offering (My LinkedIn outreach pitch): After taking coaching on being specific, my intro message looks like this: "Hi [Name], with about ten years of operations and admin experience, I support business owners and executives with: - Executive support: inbox, calendar, meeting prep, and daily admin* - Documents: reports, presentations, forms, and trackers in Word, Excel, and Canva* - Client communication: first replies, inquiries, and follow-ups* - Social media: Facebook and Instagram posts, captions, and scheduling* - SOPs and data entry to keep everything running smoothly* I take the routine work off your plate so you can focus on what only you can do. If any of this would help, I’d be glad to have a quick chat 😊" The Dilemma & A Recent Breakthrough: I know I can handle all of the above effortlessly—in fact, I know I have the capacity for more than just basic admin. For instance, I recently built a complete executive travel itinerary and client onboarding form from scratch (shoutout to Erin for the amazing feedback on this!). (Side note: Before this practice assignment, I had zero background in travel planning and didn't think it fit my skill set, but my documentation and operations background translated into it instantly!)
0 likes • 3d
Hamza, I love that you put this out there (and thank you for the shoutout!). Here's the honest answer: it's a bit of both, but mostly positioning. Vallarie nailed it. Your first message is a menu. Five services in one DM makes a busy founder do the work of figuring out what they need, and the easiest reply is "we're fine." Try this instead: ✅ Pick ONE problem for ONE type of person. You just proved you're great at travel and onboarding, so something like "I help founders who travel a lot get their time back from itineraries and admin" sticks way more than a list. ✅ Start a conversation, not a pitch. Comment on their posts for a week or two, then ask how they handle that one problem today. ✅ "We already have someone" isn't a no forever. Make a note and check back in a month or two. Things change fast in small businesses. You don't need more skills. You need a sharper first sentence. You got this!
0 likes • 2d
@Vallarie Jepchumba so true!!
Wednesday Challenge: Say Your Rate Out Loud 📊
Okay, let's be real. How many times have you typed out your rate, stared at it, deleted it, typed it again... and then closed the laptop and went to make a snack instead? Yeah. We've all been there. Here's the thing. Netflix doesn't send you a three-paragraph apology when its price goes up. It just goes, "Hey, your plan's going up. See ya." And THAT is the energy I want you to bring this week. So here's your challenge: ✅ Just starting out? Drop the hourly rate you've calculated (or the one you're working up to). ✅ Already have clients? Drop the rate you're moving to in January. (Yes, January. Right now is the smack dab perfect time to tell them.) Any currency works. Then add one sentence on how it felt to type it. Terrifying? Weirdly empowering? Both? All valid. House rules: no judging, lots of cheering. And if you're not sure your number is right, say so. Somebody in here has been exactly where you are. Bing, bang, boom. Let's see those numbers!
Wednesday Challenge: Say Your Rate Out Loud 📊
0 likes • 3d
@Jane De Castro Jane, you're doing GREAT! You went from €15 to €25 in one comment, and that's the confidence talking. €25 is a fair start, and the nerves get smaller every time you say it out loud. And helping your former colleague find clients? That's real networking and sales experience. Put it in your portfolio!
0 likes • 2d
@Belle Sanga Love it, Belle! That's a great place to start. Pick one number (I'd say $12!) so it sounds confident when you say it out loud, then plan your first raise once you've got a couple of clients. You got this!
Wednesday Challenge: What went right this week? 🥇
Tell me: what's one thing that went right this week? Don't tell me about the big stuff. The small stuff counts! Maybe you... ✅ Sent your first pitch ✅ Booked a discovery call ✅ Finished a lesson in Start Here ✅ Finally wrote down your rate ✅ Said no to scope creep Post your win below in one or two lines. If it feels tiny, even better; that's where momentum starts! I'll be reading every single one, and a few of them are getting a shout-out in our next live. And remember: YOU. GOT. THIS.
0 likes • 5d
@Hamza Umer I did, Hamza! The structure is great: separate tabs for flights, stays, activities and budget, pros and cons on each option, a "date checked" line and a budget buffer. That's exactly how a client wants to see it. Two tweaks: put the options in columns (airline, times, price, link) so the client can compare side by side, and swap the long booking URLs for a short "Book here" link. In the form, add a question for travel dates (they're in your sheet but not in the form), remove the duplicate email question, and fix the typo in "Other (Specify)". Really solid work!
1 like • 3d
@Hamza Umer Yes, you're ready! This sheet is real proof, so use it. But don't just add travel to the list. Lead with it. "I help busy founders who travel get their trips and admin off their plate" is a much stronger first line than five services. Then show this itinerary as your sample. I left a few more ideas on your post!
Honest Opinion
I am a Medical virtual assistant from Kenya with a background in healthcare. I niched down to Women's health but I'm finding it hard to land a first client. I post thrice a week on linkedin, I have warm leads who haven't converted yet. One of my prospects scheduled a call with me, it went well then silence. I followed up though she eventually replied that she had hired on site. Another one is very warm on comment section but gives a one word reply on DM, making it difficult proceeding with the conversation. Where could I be going wrong?
2 likes • 4d
Vallarie, great question, and first of all, you're NOT doing it all wrong! Posting 3x a week and booking calls means your positioning is working. Two tweaks I'd make: 1) Never end a discovery call without a clear next step. Something like "I'll send you a proposal by Thursday, does that work?" and also ask "Is there anything that would stop you from moving forward?" That surfaces things like "I'm also considering on-site help" while you can still address it. 2) When someone's warm in the comments but gives one-word DM replies, stop building the conversation in DMs. Try: "Would a quick 15-minute call be easier? I'd love to hear what's going on in your practice." Warm leads convert on calls, not in chat. You're closer than you think!
0 likes • 3d
@Vallarie Jepchumba You're so welcome, Vallarie! And I loved your advice on Hamza's post. Diagnosing before pitching is spot on. Keep me posted on how your next calls go!
Hard day Always counts
Today I worked 11 hours 30 minutes instead of my usual 10. Not because I had to, but because I wanted to finish something properly for a client. Freelancing is not always easy. Some days the work feels heavy, the applications feel endless, and progress feels slow. Earlier this evening, one of my clients sent me a message that truly touched me. He shared that he also started as a freelancer and fully understands the struggle. He reminded me that the hard moments are often just another upgrade for my life and skills. That message stayed with me. Many people we admire today also walked through seasons of struggle. Elon Musk slept in the office when Tesla and SpaceX were close to collapse. Oprah Winfrey was told she was not fit for television. Jack Ma was rejected from dozens of jobs before building Alibaba. Their stories prove that difficult seasons are often the foundation of something greater. If you are in a season where things feel hard right now, keep going. Consistency compounds. The extra hours, the rejected applications, the quiet efforts — they are all building something bigger than you can see today. One day at a time. One effort at a time. You will look back and be grateful you didn’t stop.
Hard day Always counts
1 like • 5d
@Abdulganiyy Abdulfatahh Aww, thank you Akanni!! That means a lot. Keep going!
1 like • 4d
@Ida Regena Thank you so much, Ida!! Those hard seasons really do build the strongest businesses. So glad this post spoke to you!
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Erin Booth
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Helping you build a profitable Virtual Assistant business from Day 1!

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Joined May 18, 2026
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