It seems no one seems to actually know how craft beer is doing, and if it's not doing well, then what's the cause? Let's discuss!

We've just launched a new article in our "Marketing" Classroom for our paid subscribers!

We've launched a new classroom that's free to all members. Its focus is to discuss and dissect the ongoing experience of owning a business or businesses. This free class is open for comments and communication to support everyone that is on the road of entrepreneurship, to establish understanding and share random insights and fun/funny moments along the way. We hope everyone will enjoy the posts, interact and, hopefully, gain some entertainment, knowledge or security in knowing they're not alone. Cheers!

Our newest edition of BREWER is out now! https://www.bluetoad.com/publication/?i=865651

Some of my best friends I still have in my life as a (almost) 40 year old man were made with the help of alcohol. As as young student at University of Idaho, I was a small, meek, stoic introvert trying to find my path through the beginnings of adulthood. The party culture was still very much alive in 2004-2009 when I was there. Huge house parties happened every weekend whether it was with my fellow fish and wildlife classmates, snowboard club peeps, or random people I met freshman year in the dorms. There wasn't drugs, marijuana was usually relegated to a small group that smoked up a room or outside with eachother, and making friends was easy. It never felt unsafe or repetitive. It was fun, and it was how we bonded together. When people assume i must LOVE beer, and that's why i started my own brewery, they're wrong. I enjoy beer, I do love the taste and how it makes me feel, but the thing that I actually LOVE is the atmosphere and social bonding it creates. Try drinking a beer you love in a basement alone vs drinking a beer on a sunny day sitting riverside with a few good friends and you'll see what I mean. Recently the FDA changed their recommendations regarding alcohol for adults. They now recognize that social health is a thing that shouldnt be ignored. I also saw this clip from Scott Galloway on Mahers podcast that I found really interesting. https://youtu.be/BeTLZasgWS4?si=mE2hc0gIkE3UX-fB