As someone who has worked in beer marketing for a long time, one of the things I see folks get confused about (or simply unaware of) is beer marketing rules/laws. Here are a few quick resources: •Brewers Association Marketing and Advertising Code •Beer Institute Advertising/Marketing Code •TTB Advertising Laws •TTB Use of Social Media in the Advertising of Alcohol Beverages Also, it’s the time of year to remember that beer advertising and marketing materials (including labels, social media, etc.) 𝗰𝗮𝗻𝗻𝗼𝘁 𝗱𝗲𝗽𝗶𝗰𝘁 𝗦𝗮𝗻𝘁𝗮 𝗖𝗹𝗮𝘂𝘀. Though it’s a bit of a grey area, I think we’re good as breweries to use Santa to promote non-beer things, like taproom events, food specials, community engagement, etc.

The beer might be the highlight for customers, but brewery professionals love to see the inside of other breweries. Kick off this group by showing photos of your brewery!