Think of your closest relationships. How much fun do you have with these people? I've shared gut busting laughter with politicians, in-laws, clients, even nuns and priests! (And growing up catholic, nuns and priests can be a tough crowd!) Here's the thing: Everyone loves to feel good. Do sales an humour mix? Yes, as long as you are not laughing at someone else expense. Situations can be funny and every human on this planet can share relatable stories. I recently had a member of our live sessions call me JODA. I found it funny and made this mash up photo. Do sales and humour mix? I say yes, as long as it's authentic to your personality. What do you think?

There are 3 major categories of objections in sales: 1) External Forces (Time & Money) 2) Uncertainty (Let me Think About it) 3) Other Peoples Power (I have to speak to my ...) All 3 of these categories have 1 thing in common... FEAR People are afraid to make the wrong decision. And... People are afraid to make the right decision! Your job, in sales, is to remove all fear. This is a skill that separates the average salespeople (the one's that struggle month after month) compared to the ones that are Black Belts. You MUST replace your guests Fear with something. Tell me in the comments what you MUST replace their fear with...