@Tony Gordon thanks again for meeting with me this afternoon (your evening). I’ve gone through my notes from our clarity call and organized everything into your Business Infrastructure Focus Report, which I’ve linked here. Short summary of what you’ll find inside: - A clear snapshot of what’s already working in your business (and there’s more than you might think) - The one area that will give you the biggest sense of ease and momentum if you focus on it next - What we intentionally leave alone for now, so you’re not adding pressure or complexity - A simple direction for the next 90 days that supports calm, sustainable growth This isn’t about changing your vision or adding more to your plate. It’s about creating a smoother, more supportive path so your systems feel as grounded as your work. Take your time reading it, and when you’re ready, let me know: - what resonated most - what surprised you - and what you’d like support with next We’ll take it one clear, calm decision at a time.

Let me be the first one to try this out. 😃 This is my 5th January MONDAY POD post titled: What to say when you blank out in a big meeting. What I need from you: Likes & Comments / Shares for my latest LinkedIn newsletter article that you can read here: https://www.linkedin.com/pulse/what-say-when-you-blank-out-big-meeting-dr-antje-bothin-e9v7e/ This is the link to the post on 4 platforms: LI: https://www.linkedin.com/posts/dr-antje-bothin-assertivevoices_first-edition-in-the-new-year-and-it-comes-activity-7413926917952917504-kB1o FB: https://www.facebook.com/antje.bothin/posts/pfbid0rasN9AAdYKe5aDsGR5fxLoiRCPqg2i1gHoxZqXLrYxFchWtfUoWAS3JjtKxYrzCCl IG: https://www.instagram.com/p/DTIWPDwDLSO/ TH: https://www.threads.com/@assertive_voices_/post/DTIWPa7jADE

“Most People Build Their Offers Backwards” This is where your niche + message turn into a real offer. Submit your Offer Clarity Assessment, and I’ll create your personalized Offer Breakdown inside this classroom. What you’ll receive at Level 6: ✨ Your refined offer (problem → transformation → delivery) ✨ A breakdown of the delivery tasks & time demands ✨ Capacity + boundary recommendations ✨ Systems you need to support your offer ✨ Pricing guidance ✨ Your exact steps toward Level 7 This is the level where your business becomes real and deliverable. Once your offer is clear, you’re ready for clients.

This report felt like a wake-up call. What I mean is, it has made me really take note of the language I am using a lot more closely. As what I am putting out is not what I thought I was. It has made me realise I need to read aloud each of my posts on social media, content on my sales pages, and my website before putting them out there, as they can sound okay in your head, but that is not always how they come across. Another takeaway is to focus on one transformation rather than all the things that could be achieved, which will resonate more with my ideal clients. Finally, it felt good to hear that I am nearly where I want to be in relation to my messaging, as it feels like validation for all the hard work I have been putting in to refine it.

𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁 - What lead magnet are you using right now? - Is it solving one clear, specific problem? - Does it attract the type of person you actually want to work with? - Is it easy to understand what they get and why it’s useful? 𝗢𝗽𝘁-𝗜𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Is your opt-in page live and loading correctly? - Does the page clearly explain the outcome of the lead magnet? - Is there only one action to take on the page? - Have you tested the opt-in yourself recently? 𝗔𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗢𝗽𝘁-𝗜𝗻 - What happens immediately after someone opts in? - Do they land on a thank-you page or get clear next instructions? - Do they receive the promised resource right away? 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲 - Do you have a welcome email sequence in place? - Does the first email set expectations and build trust? - Are you explaining who you are and what you help with? - Are you guiding them toward one clear next step? 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗙𝗹𝗼𝘄 - Where is your welcome sequence sending people? - Is there a logical path from free → low commitment → paid? - Do you clearly invite them into your world, community, or offer? - Is the next step obvious, or does it require guessing? 𝗢𝗳𝗳𝗲𝗿 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 - Do you have a clear offer behind your lead magnet? - Can you explain your offer in one or two sentences? - Is it realistic for you to deliver without burning out? - Do you know what action someone should take if they want to buy? 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 - Where are you sharing your lead magnet consistently? - Do you know which platform you’re focusing on right now? - Are you posting with a purpose, or just posting to stay visible? 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸 - If 10 people opted in today, would everything work smoothly? - Would they know what to do next without asking you? - Would you feel confident sending someone your link? If you’re looking at this list and realizing that most of the pieces exist, but they’re not connected or fully finished yet, that’s exactly where Funnel In A Week fits.