We're literally just a few members away from this group landing at 2,000 members. That's a HUGE milestone! This group has been a HUGE support in helping to grow our Focused Founders™ community. Has this group also helped YOU grow your community? You can take a moment to thank @Shannon Boyer @Faith Adebayo and @Mimi Ramsey for making this group so amazing and helpful --> by DIRECTLY inviting friends to join! And let's celebrate together!

There was a gal who was named, let's say Shemelia Bedelia*. *This name is definitely fictional, BTW. Do you know who I named her after? And Shemelia? She was SO NICE, had the best idea for her Skool community, and even had boxes checked like posts and classroom and such. 💩 But Shemelia had one GLARING problem...! Her community was deader than dead. 👻👻👻👻👻👻 In fact, it was full of ghosts! Ghosts who would also even ghost in the DMs. Like, WHY? WHYYY?! But then Shemelia's luck changed! She met this wacky chick named Éva who offered her a FREE Skool Audit. Éva was honestly a pretty normal person, but... A FEW THINGS ABOUT ÉVA STOOD OUT: 1. her community had humans rather than ghosts, 2. a pretty ⭐ and fun 🔥 followed her around EVERYWHERE, 3. and she'd even just won the 🏆 Skool Games! SOME OTHER BITS ABOUT THIS ÉVA CHICK - Before going full-time in her business in 2009, she was the Director of Marketing & Development for a national continuing education company. Because of her work there starting in 2006, she also learned HTML and even hand coded her first website. Talk about a GEEK! haha 🤓 - If you think she's a geek about coding, you should SEE how she geeks out about Skool stuff!! 😅 She knows alllllll the cool bits! - Pre-Skool, she built a 6-figure business teaching folks how to eat more raw foods (like, what?! people do pay for that!) and in 2012 opened a pretty rocking online community that had IRL events in the mix! SO WHAT IS THE FREE SKOOL AUDIT? [note from Éva: I legit cannot write in third person anymore! So from here forward it's, "I" not "She"!) - I'll poke around your metrics, community, and classroom to see what's what. - With that info and the lens of my experiences on Skool since 2023 + almost two full decades in intentional online marketing, I'll lay out a FULL audit of what I see (pssst, even if you are good with this stuff, we all have blind spots about our own communities!). - You'll get thoughtfully customized homework that helps you to move forward in ways that feel good to YOU!

Ahh yes my current group member count ends in a culturally significant number. And like the millennial I am, I keep thinking about it. So if you would kindly consider putting me out of misery and see if my group might vibe with you, I would appreciate it. You will also spare my husband from me making weird eyebrow flexs throughout the day. Unmuted Money where we talk about money to take the pressure off and make it less scary. We have GiFs and Quicks which are 1 sentence posts to just get people in the habit without it being a whole ordeal. We have weekly unrecorded lives to talk with others without it being forever held. Also a good chunk of us are neurodivergent (I have ADHD) so the conversations can be really random but still tied to money. (Seriously money touches almost every aspect of your life) Hope to see you there!

I run the Shopify Growth Collective....a Shopify-focused community with a VIP level made up of product-based founders who are actively building, implementing, and investing in their stores. The audience is thoughtful, engaged, and focused on real results (not shiny tactics). I’ll be heading to the Skool IRL in Antarctica next month (WOOT!!), which means I’ll be dealing with unpredictable Wi-Fi and potentially inconsistent calls for most of February. Rather than pause momentum, I thought it would be fun to put together a Traffic Expert Takeover inside my Shopify community. February is already Traffic Month for us....and traffic isn’t my lane. I’m a Shopify UX / on-site conversion strategist, not a traffic expert, and I normally bring in outside specialists at this time of year anyway. This time, I’d love to open the doors to collaboration with other Skool community owners, creating space for traffic experts to step in, share their expertise with my audience, build trust, and expand their own visibility and community in the process, while keeping mine active and well supported while I’m away. What I am thinking... Each expert would host one 60-minute live session any time in February: - Either 60 minutes of live Q&A - Or 30 minutes education + 30 minutes Q&A - Focused on how your traffic lane applies to Shopify store owners It’s a great opportunity to: - Speak to a Shopify-specific audience - Practice teaching to founders who ask good questions - Build trust and visibility in a peer-led environment This is not a pitch fest... it’s collaboration, trust-building, and real value. Traffic lanes I’m looking for - UGC / creator systems - TikTok (organic, paid, or TikTok Shop... honest takes) - Live shopping / live selling - Meta ads (Shopify-smart) - Email marketing for product-based brands - Or if you are a expert in driving traffic to Shopify stores in some other way feel free to let me know wha tyou do. If this feels aligned...or if there’s another traffic lane you think would genuinely help Shopify founders... please comment. I’ll be curating this intentionally and keeping the group small.

So I was on a call with a client yesterday and she goes, “Mimi… how do you put so many good posts out there that actually get GOOD engagement?” And at first I was like oh… HELLO… tiny blush moment activated, why thank you very much, imaginary bow, nearly trips, recovers, plays it cool (ish)… BUT THEN… I was like ok, let me actually SHOW you, because this is not magic and it is DEFINITELY not me sat there thinking always “right then, time to WRITE CONTENT,” with my serious face on and a list of hooks. Meh. Nope. HERE’S THE TRUTH BIT. Some of my stuff is planned, yeah, there’s intention behind it and thought there. Strategic feels like the wrong word tbh, but you know what I mean, well I know what I mean, it’s not random stuff all the time. HOWEVER… a LOT of it comes from what’s already happening around me. Stuff I see, stuff people say, conversations, side comments, little moments that make my brain go WAIT… WHATTT… because honestly, it’s all already OUT THERE. HELLO. EYE BALLS EYEING 👀 SO LET ME SHOW YOU A REAL ONE. Someone new jumped into the Backroom, grateful AF which we love immediately, went through the onboarding which is very personal, very human, very “hi this is not a robot speaking to you” vibes. They landed on the Start Here post and shared where they were moving to. AND MY BRAIN WENT… AHHH… HELLO… PING 💡 Because this is my thing. EVERYONE gives you something. Always. It’s all in the conversations, always has been. WHEN THEY SAID WHERE THEY WERE MOVING TO, my brain instantly went, “ohhhh… I wonder where everyone ELSE in here is actually from?” Now then I COULD have totes just put out a normal post like “Where in the world are you from?” but honestly… meh. We’ve all seen that post. Scroll, drop a flag emoji, disappear. POOF SO I ADDED A TWIST (OBVS) (we like to do thing different in da BACKROOM←🚪) Anyways, same question, different energy. I said tell us where you are WITHOUT telling us where you are. Use clues, words, weather, food, vibes, random hints, whatever you want. We guess, we’re getting warmer, colder, nearer, but you are NOT allowed to reveal it until tomorrow because rules are rules, DUH.