Many beginner copywriters struggle with getting clients. They outreach and outreach and outreach but nobody replies. Don't get me wrong. outreach is the fundamental step for getting clients. But what if there's a way that can ease up your efforts? PERSONAL BRANDING. Personal Branding is showcasing your expertise, your growth, even your failures. But how does it help you get clients? When you post about your expertise, you automatically make yourself an expert in that particular niche or industry. which makes your potential client choose you over others. BUT WHERE DO YOU BUILD YOUR PERSONAL BRAND? As a Copywriter, You should focus on writing-based social platforms. Linkedin and X are currently the top-performing platforms for written content. These platforms are full of entrepreneurs and business owners. NOW, HOW DO YOU BUILD A PERSONAL BRAND? No.1 CHANGE YOUR BIO. People do not care about what you do. They care about what you can do FOR THEM. Your bio should clearly state what you can do for your potential client. And do NOT try to make your bio or any content 'smart' or 'clever'. You must keep it simple. For example, you can say.... I help SAAS companies increase their opt-in rate I help coaches nurture their email list. Etc. after that, you are going to post. BUT WHAT ARE YOU GOING TO POST? 1. Do NOT post about marketing tips or sales tricks etc. 2. In your post, answer the questions a potential client may ask you. 3. discuss the process of your work. 4. Showcase your client's success. So, basically you are going to post content that will help your potential clients, not your fellow copywriters. Personal branding also helps you practice your copywriting in public where you can get instant feedback on your writing. When your are building a personal brand your are also building an audience. which can't hurt you, it's only going to help you. That's all I had to say.

You know? The first time I wrote a piece of copy, it felt... unique. I had fun, I got into a flow, and I felt positive. I even laughed alone lol There's a whole story behind it, but it's not relevant... Now, two months later, I miss that. Every time I sit down to write, I might feel focused, but nothing more. No sense of reward. I struggle with consistency, but I'll get around to it. The point is, I miss that first-time feeling. Still, I'll keep going no matter what. Just a thought I wanted to share with you.

I plan to target coaches, freelancers, and personal brands, maybe. For now, I'm still a beginner, just a few steps ahead in copywriting. But still, I'm already at a stage where I can do some outreach. So, what content can I upload? How do I build authority? Thanks in advance guys

Good afternoon guys :) Currently 2:04 for me right now, I'm currently working on market research for one of my clients new offers and another new offer. Gonna crush it 🔥 What are you guys working on right now?

Well... I'm about to take the step toward reaching to clients. The thing is, I don't know which niche to focus on for my content. Which platform? Probably X or LinkedIn. The last copys I wrote were about social dynamics with a focus on introverts, as you may have noticed. Should I start there? I'm not sure. Yes, I'm interested, but I don't have the expertise... So, what should I do? Where do I start? Any suggestion? Thanks in advance guys