SKIMS: $14 BILLION BLACK FRIDAY EMAIL SYSTEM
SKIMS isnโt just a fashion brand โ itโs a $14B machine. And when BFCM hits, they go into overdrive. Hereโs how they do it: - ๐ 20โ30 emails a month leading into the holidays. - โฐ Campaigns start as early as late October (warming the list before everyone else). - ๐ Collabs, gifting, limited-edition drops โ built-in urgency + FOMO. - ๐ Every send feels intentional: spotlights, teasers, reminders. The result? SKIMS owns inbox real estate all season long โ and they stay top of mind until the last cart closes. Most brands scramble during BFCM. SKIMS? Theyโve turned their email ops into a growth engine. ๐ I just dropped a swipe file of their holiday emails so you can copy the system for Q4. ๐ฉ Grab it here โ CLICK ME!