SKIMS: $14 BILLION BLACK FRIDAY EMAIL SYSTEM

Sep 19 (edited) • General discussion

SKIMS isn’t just a fashion brand — it’s a $14B machine. And when BFCM hits, they go into overdrive.

Here’s how they do it:

🚀 20–30 emails a month leading into the holidays.
⏰ Campaigns start as early as late October (warming the list before everyone else).
🎁 Collabs, gifting, limited-edition drops → built-in urgency + FOMO.
📈 Every send feels intentional: spotlights, teasers, reminders.

The result? SKIMS owns inbox real estate all season long — and they stay top of mind until the last cart closes.

Most brands scramble during BFCM. SKIMS? They’ve turned their email ops into a growth engine.

👉 I just dropped a swipe file of their holiday emails so you can copy the system for Q4.

📩 Grab it here → CLICK ME!

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