In Q4, consumer behavior changes overnight.
Shoppers don’t just search for “shampoo” or “dog toy.”
They search for “Top 10 gifts for her” or “Best dog toys 2025.”
That’s intent. And intent converts.
Here’s why listicles are so effective in Q4:
- 2× conversions
- 72% higher CTR
- 30% bigger orders
Listicles educate, guide, and persuade — all in one format.
That’s why the biggest DTC brands use them during the holiday rush.