Viral HOOKS! Want them all?
https://docs.google.com/spreadsheets/d/1KdzNIYINSpkLJU2SRk2owSV057uDTVpsic6_Y2Tv5iE/edit?gid=0#gid=0 Hook When to Use It A Big Task, Simplified When introducing a guide that breaks down a complex project into manageable steps (e.g., “How to Launch Your Startup in 30 Days”). A Disrupting Trend When writing about a new trend that is shaking up an industry and challenging the status quo (e.g., “The Future of Remote Work in 2025”). A Pitfall-Laden Scenario When discussing common challenges or mistakes in a field that your audience frequently experiences (e.g., “Avoid These Rookie Investing Mistakes”). By This Time Guarantee When you want to promise a specific outcome or result within a set timeframe (e.g., “Lose 10 Pounds in 30 Days—Guaranteed”). Everyone is Doing It Wrong Hook When challenging established methods by revealing a better approach that most people overlook (e.g., “Why Traditional Marketing Fails and What Works”). Fast Answers From Deep Experience When providing quick solutions backed by years of hands-on experience (e.g., “Quick Fixes for Common Tech Issues From a Seasoned Engineer”). Golden Resources For Beginners When curating a list of top resources to help newcomers get started in a field (e.g., “Top 10 Tools for New Freelancers”). Habits of the Elite List When sharing habits and routines of highly successful individuals (e.g., “5 Daily Habits of Billionaires That You Can Copy”). Hard Truth No One Wants to Hear When delivering a blunt, honest assessment about a difficult topic (e.g., “The Brutal Reality of Startup Life”). Hard-To-Swallow Pill When you need to present a difficult truth that your audience may resist accepting at first (e.g., “Why You Must Fail to Succeed”). Harmful Advice When highlighting advice that is commonly given but ultimately counterproductive (e.g., “Stop Following This Overrated Career Tip”). I Almost Pulled The Plug When sharing a personal story of near-giving-up that turned into a turning point (e.g., “How I Nearly Quit and What Kept Me Going”).