Some are Tactical some are Motivational 1. The 10X Rule — Grant Cardone : https://amzn.to/3Jcpo5t Summary: Grant Cardone’s The 10X Rule teaches that most people underestimate both their goals and the amount of effort required to achieve them. His “10X” concept pushes you to set goals ten times higher than you think you can achieve and take actions ten times greater than what you believe is necessary. For multifamily investors, this mindset is critical for scaling portfolios, recruiting teams, and breaking mental barriers that limit deal size or ambition. 2. Never Split the Difference — Chris Voss : https://amzn.to/3Lq4ekR Summary: Written by former FBI hostage negotiator Chris Voss, this book breaks down tactical empathy — the art of understanding and influencing people’s emotions to win negotiations. Techniques like “mirroring,” “labeling,” and “calibrated questions” help you get better terms, win seller-financed deals, and handle investor conversations more effectively. It’s a must-read for anyone negotiating real estate transactions or partnerships. 3. Way of the Wolf — Jordan Belfort : https://amzn.to/3X3Vfs7 Summary: Jordan Belfort outlines his “Straight Line System” — a sales method that focuses on controlling conversations, building instant rapport, and closing deals efficiently. While his past is controversial, the techniques for persuasive communication and tonality are gold for real estate investors raising capital or selling their vision to sellers, lenders, or partners. 4. The 7 Habits of Highly Effective People — Stephen R. Covey : https://amzn.to/47k50Zp Summary: A timeless framework for personal and professional effectiveness, Covey’s seven habits teach proactive behavior, goal alignment, prioritization, empathy, and continuous improvement. For multifamily leaders, it’s about building habits that make your organization — and your mindset — scalable and sustainable.