Unpopular opinion. Most Skool owners are chasing the wrong number. Everyone wants more members. More signups, bigger leaderboard, higher count. But I have watched people hit 500 members and still have a dead, silent room. And I have watched someone with 30 members build something people would pay double to stay in. Member count is a vanity number. Depth is the real one. Depth is how many people showed up this week. How many felt seen. How many got a win they credit to you. A small room where people feel something beats a big room where they feel nothing, every time. Grow later. First, build a place worth growing. I run a community for owners who care more about depth than headcount. Free for 7 days, then $9 a month, less than a lunch out: https://skool.com/memberflow Real question, and I want honest answers: right now, are you optimizing for growth or for depth? And which one are you using to hide from the other? 👇