🚀 Power BI Project: Telco Customer Churn Analysis
🔹 Business Problem Telecom companies face high customer churn, leading to lost revenue and profitability challenges. This project focused on building a Power BI dashboard to uncover churn drivers and support data-driven retention strategies. 🔹 Key Metrics & Insights Total Customers, Churned Customers, Churn Rate % Revenue & Lost Revenue from churned customers Tenure Buckets to analyze customer loyalty patterns Customer breakdown by Contract Type, Payment Method, and Services used 🔹 Visual Storytelling KPI Cards for quick executive overview (Customers, Revenue, Churn %) Bar & Pie Charts to analyze churn by demographics and service usage Line Chart for churn trend across tenure buckets Treemap & Scatter Plot to identify churn drivers and high-risk customer groups 🔹 Narrative & Business Impact The dashboard revealed that month-to-month contracts and electronic check payments had the highest churn rates, while customers with longer tenure and tech support were more loyal. 👉 Business Actions: Introduce loyalty programs, optimize contract structures, and improve support services to reduce churn and protect revenue. 📊 Impact: Delivered clear visibility into churn drivers, enabling proactive decision-making, better customer retention, and improved profitability. #PowerBI #DataAnalytics #CustomerChurn #BusinessIntelligence #DataVisualization #DataDriven #Analytics #DashboardDesign #DataScience #CustomerRetention #TelcoAnalytics