👉 Question: From @Danish - "When sending value to your client, does your title affect the impression? Like: "Copy 37.38.39" Is what I usually write to keep track of how many I have written and then send it like that. Or should I do it like this? "[Client name]" or "[Client product name - sequence]?" 👉 Answer: You wanna be seen as a professional, premium copywriter, right? Would an expert copywriter label their copy like "Copy #114" and send that to the client, or would the label it accurately? I don't think I have to tell you the answer to that question. You can either make your Google docs look low effort and 💩 or you can make them organized and sexy. The answer is obvious to me.

👉 The Copy: We've got an interesting headline review today from a 4DA student. Student's headline: Former insomniac reveals… The Biohacker’s Playbook To Reverse Engineer The Perfect Night Sleep And Fix Your Insomnia In 7 Days (Without Dependency Creating Sleeping Pills, Or Long Night Routines) 👉 The Review: I actually like this headline for the most part. The only big thing I'd change first would be the last line... "Dependency creating" is unnecessary and could cause confusion (especially because the words are supposed to have a dash in between lol) To make that line more interesting, just take out the one thing the reader is probably thinking in their mind. "Without changing your night routine one bit" This also adds extra intrigue because it gets them thinking "How can I fix my sleep without changing my night routine???" Now, let's break down the good parts of the headline. - "Former insomniac" immediately calls out the ideal avatar (insomniacs) and also alludes to some sort of solution that helped this speaker (which is the "former" part of that line) - "Fix your insomnia in 7 days" is a very clear outcome and good offer. It's powerful so make sure your messaging with this offer is congruent across all the copy. That's all for this week's review. If you want to skip the trial-and-error of writing copy on your own, never getting any feedback or improving (and instead get regular reviews like this from myself), check this out: https://www.tyson4d.com/4dci-details?utm_source=discord&utm_medium=owned_social

The holidays are winding down. If you’re anything like me, you’ve spent some time reflecting on the highs and lows of the year. Here’s what I’ve realized: The hardest moments are lessons in disguise. Every challenge you faced this year gave you the tools to make 2025 your strongest year yet. So take a moment today to appreciate how far you’ve come, even if it didn’t go exactly as planned. Short but sweet post for today, Hope you all had a great Christmas! 4D.

👉 The Copy: Once again, we've got a 4D Academy headline this week. Let's see what the student wrote: Attention: Busy men who try to stay fit and healthy, THE SIMPLE PROGRAM “WORK WITH DAN” HELPED 200+ CLIENTS TO LOSE FAT AND STAY FIT WITHIN 4 MONTHS WHILE BEING BUSY DURING THE DAY, K. Let's tear it apart. 👉 The Review: This headline needs a lot of work. Here are all the changes: - "Helped 200+ clients". For one, 200+ isn't as specific as you could get. Maybe something like "242 (and counting)" would be more specific/believable. Also, "client" is not the right term. The reader doesn't wanna identify as a client. People love to buy, but hate to be sold to. - The eyebrow copy / qualifier doesn't really do any qualifying. "Busy men trying to stay fit and healthy" could either attract a busy 9-5 worker or it could attract a 7-figure business owner. Not specific enough. Let's assume you want to target more financially qualified people in this example. I'd change the eyebrow copy above the headline to “How 242 Successful, Busy Men Saved Their Physiques...” - “The simple program ‘Work With Dan’” isn’t doing any work. People don’t care about the name of the program. They care about what it does for them. Add some sort of transformation. Example: "Ex-Bodybuilder Promises: Get Ripped in 4 Months Without Giving Up Pizza, Alcohol, or Late Nights at Work.” - “While being busy during the day” is redundant. You already called out your audience as “busy men.” Repeating it wastes valuable real estate. Instead, focus on what makes your program different or better than the million other fitness offers. /// New example headline: How 242 Successful, Busy Men Saved Their Physiques... Ex-Bodybuilder Promises: Get Ripped in 4 Months Without Giving Up Pizza, Alcohol, or Late Nights at Work. See ya'll next week. 4D. 👉 P.S. DM me here on Skool with the word "HOLIDAY" if you value fast progress and want to make 2025 the year you make it. (Not a comment, a direct message)

👉 Question: From @Courage Davis - "There are many questions I want to ask as regards outreaching on IG. 1. Do I need to follow a prospect for my invite message to be sent? 2. What do I say next if prospect had read my first message and didn't reply? 3. What do I say when I have a prospect respond to another's prospect compliment message, I mistook the profiles." 👉 Answer: Rapid fire round: 1. Sure 2. Fix your first message (it either sounds generic, disingenuine, or too robotic/not human). Then send another message. 3. Well you can't turn back time lol so don't sweat it. Just move forward and don't make the mistake again.